Gamification Strategist (m/f/x)

Company Description

We are Tipico, Germany’s leading sports betting provider. We are not only one of the coolest sports brands, but also one of the most exciting iGaming companies. Everyone knows us, and we release and promote games from the most popular providers in the world of iGaming. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a Gamification Strategist (m/f/x) to join the team!

Job Description

Your daily pitch

As a key member of our team, you’ll take ownership of delivering exceptional player engagement by designing and executing gamification campaigns, leveraging AI-driven personalization, and collaborating across Brand, CRM, and Design teams. You’ll ensure flawless campaign delivery, optimize performance, and continuously innovate to keep players engaged and coming back for more.

Your playing field:

• You will drive day-to-day player engagement initiatives through the execution of gamification mechanics, AI-enabled content and personalised experiences, in line with agreed brand and engagement frameworks.
• You will manage the daily delivery of gamification campaigns and missions, ensuring accurate setup, smooth execution and ongoing optimisation to support retention and revenue objectives.
• You will work closely with Brand, CRM and Design teams to deliver integrated and consistent engagement campaigns across relevant player touchpoints.
• You will coordinate with designers and relevant stakeholders to brief, review and deliver creative assets that enhance campaign visibility, clarity and impact.
• You will monitor competitor activities and broader industry trends to identify opportunities for improving engagement mechanics and campaign performance.
• You will prepare and share regular performance updates, insights and learnings to inform optimisation and support wider engagement and brand discussions.

Qualifications

Which skills should you bring to the pitch:

• Experience. You have a minimum of 3 years of experience in a gamification, target-driven role within a fast-paced, commercial environment, where you were focused on delivering results.
• Passion. You are passionate about online slots and player engagement, with a good understanding of what makes slot games engaging and how to translate this into compelling player experiences.
• Collaboration. You can build effective working relationships with game studios and partners to support engagement initiatives.
• Planning & Execution. You can plan activities and align day-to-day actions with agreed objectives.
• Communication. You have excellent communication skills that allow you to collaborate effectively with your colleagues and stakeholders.
• Team Contribution. You are a reliable and proactive team player with a creative, player-first mindset.
• Language.  English fluency is required, as it’s our main language on and off the pitch. As the #1 sports betting company in Germany, proficiency in the German language would be a strong advantage. 

Additional Information

This is how we score with you

• Established International Group.  We have a solid foundation on which to grow.
• Personal and Professional Growth.  We offer you opportunities to develop and grow to unlock your potential.
• Relocation Support.  To make your move to Malta as smooth as possible.
• Competitive Package.  We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
• On-site childcare.  We’ve got a game plan to support you and your 3+ year old kids.
• Sports Incentive.  We want you to remain active and will subsidise a gym membership of your choice.
• Modern offices.  Our very own Tipico tower provides an open plan space with the latest technology.
• Events.  Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
• Supportive Environment.  We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you? Apply now and join our winning team!

If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels.

We look forward to your application!