Content Marketing Manager | Learn More ⬅️ at TeleGeography

Content Marketing Manager

Reports to: Director of Operations
Location: Washington, DC | Remote
Salary: $83,000-$93,000

TeleGeography is looking for a Content Marketing Manager to oversee their inbound marketing
efforts. The ideal candidate will have ample content marketing experience, killer communication
instincts, and the ability to juggle overlapping lead generation campaigns.

Here’s what you’ll tackle:

• Develop and execute a content strategy in support of leads and pipeline
• Serve as the editor-in-chief of the TeleGeography blog and oversee related content

efforts, from e-book development to turning conference presentations into downloadable
conversation pieces

• Own and execute a monthly content calendar, leveraging internal experts, clients, and

• Share these brilliant posts and PDFs with our audience through email campaigns and

• Oversee freelance contractors to promote content via LinkedIn advertising campaigns

• Manage evergreen content library, which entails updating published content with new

• Measure the impact of our content and make the necessary adjustments to reach our

Here’s what we’re looking for:

• Three years experience creating B2B-focused digital marketing content for lead gen
• A content chameleon—you’re comfortable with an array of formats, including e-books,

HubSpot marketing platform

A bit about TeleGeography and the Marketing Team:
TeleGeography is a telecommunications data provider known for independent analysis and
really gorgeous maps. Our research, data, and benchmarks cover a wide spectrum of telecom
functions impacting the world’s largest enterprises. We’re talking about submarine cable
mapping, cloud and WAN, mobile/broadband/voice, data centers, IP and transport networks,
network pricing, and more.

That’s what we do.

As for who we are, TeleGeography is made up of smart, kind professionals around the globe.
Most of them work out of the Washington, DC headquarters, including the majority of the
marketing team. TeleGeographers are curious and knowledgeable (we know our way down a
Wikipedia rabbit hole). And we’ve developed a reputation for being a welcoming, rewarding
place to work. We look forward to bringing on another thoughtful colleague to share our
research with the world.

Notes

(Senior?) Content Marketing Manager vs. Data Operations (?)

Core CMM function: develop and maintain TG content

• Oversees Editorial Calendar
• Blogs >> Create the Content
• Emails >> Share with Network
• Social Media >> Promote Outside of Network

• Inbound Content Upkeep
• One-pagers
• Landing pages
• Core website assets
  

Framing: we previously framed this position around the suggested output (2 blogs/week, etc.)
instead of the intended impact (lead KPIs)

• Never felt like we had enough control on the KPIs to confidently set targets
• Should we target marketers with experience in targeted accounts?
• What’s the right way to frame their domain? Calendar vs. KPIs vs. Campaigns