Freelance Brand Strategist & Creative Director (Part-Time / Contract)
Job Description:
We’re looking for a Brand Strategist & Creative Director to help establish and refine Tsukuru’s brand identity, creative strategy, and marketing approach. This role will focus on developing a cohesive brand communication strategy, content creation framework, and advertising mechanics to help Tsukuru stand out in the fast-casual sushi market.
Key Responsibilities:
1. Communication Strategy (Brand Identity & Positioning)
- Identify intersections between Tsukuru’s target audience, product, and market positioning
- Define brand values, mission, and creative principles that shape visual communication
- Develop two brand concept approaches with clear ideas, mood boards, and positioning statements
- Optimize branding and content strategy to fit within budget constraints
- Provide visual brand guidelines and find comparable brand inspirations
- Offer recommendations for viral marketing tactics, influencer collaborations, and promotion strategies
2. Creative Strategy (Content & Advertising)
- Develop mood boards for product photography and marketing content
- Create a framework for content mechanics, including image-based, viral, and interactive marketing strategies
- Outline 5–10 content scenarios per marketing category (social media, advertising, engagement strategies)
3. Naming & Messaging
- Develop brand and product naming concepts aligned with brand identity ( if necessary ).
Job Types: Part-time, Contract, Temporary
Pay: $35.00 - $75.00 per hour
Expected hours: 10 – 20 per week
Ability to Commute:
- Los Angeles, CA 90048 (Required)
Ability to Relocate:
- Los Angeles, CA 90048: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Los Angeles, CA 90048