B2C Strategy Lead (Performance Marketing)

Remote | $120,000 – $135,000 + SuperWe’re partnering with a high-performing digital marketing agency looking for a B2C Strategy Lead to lead a newly formed performance pod.This is a senior role combining performance marketing strategy, client leadership and team management. You’ll lead a small team while owning strategy and performance outcomes across a portfolio of B2C clients.If you enjoy shaping strategy, mentoring marketers and building strong client partnerships — while still staying close enough to the platforms to guide direction — this role offers the perfect balance.The RoleYou’ll operate like a mini agency within the agency, leading a three-person performance pod.Key responsibilities include:Leading strategy across a portfolio of B2C clients (primarily eCommerce)Owning client relationships and ensuring retention and growthOverseeing performance across Google Ads, paid social and other performance channelsManaging and mentoring two performance marketersDriving strong commercial outcomes and ensuring pod profitabilityGuiding campaign structure, optimisation and strategic directionWhat We’re Looking ForThe ideal candidate will:Have strong B2C performance marketing experienceBe confident in Google Ads / SEM strategyUnderstand paid social channelsHave experience owning client relationshipsHave experience managing or mentoring team membersBe comfortable working in a fast-paced agency environmentThis role is ideal for someone who has grown from hands-on performance marketing into a more strategic leadership role.Culture & Remote FitThis is a fully remote agency with a collaborative, low-ego culture.They’re looking for someone who:Communicates proactivelyTakes ownershipBuilds strong internal and client relationshipsIs comfortable leading in a remote environment