Associate - Real Time Engagement

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We're seeking a Real-Time Engagement Associate to drive strategy and execution for in game and live engagement across the Hard Rock Digital Sportsbook. This role will sit within the Engagement team and play a critical part in driving handle and customer activity through real-time push notifications and targeted engagement tactics during key sporting moments.

You'll be the primary owner of real-time engagement planning and delivery building strategies around major games, working closely with Trading to identify betting opportunities, collaborating with Product Operations to optimize app display, and partnering with CRM to ensure seamless execution.

The ideal candidate is data-driven, thrives in fast-paced environments, and has a strong understanding of the sports calendar. You'll combine strategic thinking with operational execution to make sure our customers are engaged at the right time, with the right message, in the right market.

This position requires understanding that sports betting operates 24/7, with critical decisions needed during evenings, weekends, and major sporting events when customer activity peaks.

Responsibilities

Lead Real-Time Engagement Strategy:

• Own all planning and execution for in game and live engagement pushes across key sports

• Build frameworks and weekly plans that align pushes to high-liability moments, player markets, and marquee events

• Develop and implement A/B testing strategies to optimize messaging, timing, and audience targeting, using Treatment vs. Control methodology to measure incremental impact

Drive Handle and Conversion:

• Identify high-opportunity moments using data and partner with Trading to push relevant markets that maximize handle and engagement

• Continuously analyze push performance (conversion rates, handle uplift, targeting precision) to refine targeting, language, and timing

• Monitor campaign performance in real-time and make data-informed adjustments during live events

Collaborate Cross-Functionally:

• Work with Product Operations to ensure the app display complements engagement pushes for featured content

• Partner with CRM, Data, and Prod Ops to ensure messages are targeted and delivered cleanly through appropriate channels

• Coordinate with Trading on liability management and market availability for pushed selections

Operational Execution:

• Own the live push calendar and make real-time decisions during games

• Monitor performance dashboards (Amplitude, Streamlit, Braze) and make data-informed calls on what to push and when

• Ensure all pushes meet compliance and risk guidelines, including responsible gaming standards

• Execute campaigns in Braze with proper naming conventions, audience segmentation, and control group configuration

Reporting & Optimization:

• Develop and maintain standardized reporting on key KPIs for all RTE pushes (conversion rate, handle, uplift %, targeting precision)

• Conduct weekly performance reviews to identify top-performing push types and replicate successes across sports and markets

• Present campaign insights and strategic recommendations to leadership on a monthly basis

What are we looking for?

The ideal candidate brings a mix of sportsbook operational knowledge, data fluency, and strategic instincts. You should be comfortable making fast decisions under pressure, backed by data and cross-team alignment.

Requirements:

• 1–4 years of experience in sportsbook operations, CRM, trading, customer engagement, or similar roles

• Strong understanding of the sports calendar and betting markets (props, player markets, live betting, parlays)

• Proven ability to design and execute A/B tests and interpret statistical results to drive optimization

• Excellent communication skills and the ability to work cross-functionally with Trading, CRM, Marketing, Product Ops, and BI teams

• Ability to work flexible hours, including evenings and weekends, aligned to major sporting events (NFL, NBA, NCAAF, March Madness, etc.)

• Comfortable with tools like Amplitude, Power BI, Braze, Snowflake, or other analytics/CRM platforms to inform real-time decisions

• Detail-oriented with strong organizational skills to manage multiple campaigns simultaneously

Preferred Qualifications:

• Experience with Braze or similar campaign management platforms

• Familiarity with responsible gaming regulations and compliance requirements

• Passion for sports and sports betting

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work from home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to build products enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)