Associate, Nordic Marketing Manager - (Stockholm, Stockholm County, Sweden)

About this role

About the team and this role

BlackRock’s Nordic Marketing function is responsible for developing and delivering the firm’s marketing strategy across the Nordic region. The team works in close partnership with local country management, the local sales teams, the European country marketing teams, central EMEA marketing and shared marketing communication functions (advertising, digital, creative services, events and literature management) and the Corporate Communications team.

Job purpose/background

The Nordic Country Marketing Manager will be responsible for implementing the marketing plan for BlackRock and iShares in the Nordics working in close collaboration with the Head of Nordic Marketing, the Nordic PR/Communications manager, and the Nordic channel manager. The successful candidate will develop strong relationships with Nordic country management, the sales teams in Stockholm, Copenhagen and Helsinki and the European Marketing team to deliver campaigns and events to a diverse client base.

The individual will be responsible for planning and coordinating activities across the full range of marketing disciplines, including digital, paid media, direct marketing, events and client partnerships.

Stakeholder management is a key part of this role as well as ensuring that best in class marketing campaigns developed across BlackRock globally are being leveraged and implemented timely and effectively in the local market. The position will report to BlackRock’s Head of Marketing for the Nordics.

Key responsibilities

• Help implement the local marketing plan to effectively target key client segments, including the development and execution of activities across the full range of marketing disciplines (web, content, advertising, direct marketing, events and sponsorships). Coordinate these with the Nordic PR manager and social channel manager as appropriate.
• Manage local client events from start to finish in line with the firm’s guidelines and processes
• Develop co-marketing programmes with key clients, including online campaigns, content, events, training, etc
• Manage the Nordic websites (in English), monitor, raise tickets for changes, report on visitor journey, develop partnership pages etc.
• Work closely and effectively with the European country marketing and central marketing teams, and liaise with key stakeholders within the local sales teams to manage projects from beginning to end
• Implement centrally developed marketing campaigns and adapt for the local market (including managing digital campaigns, content and sometimes translations)
• Report on the effectiveness of marketing programmes and use these insights to adapt as appropriate
• Coordinate activities and ideas with the wider marketing team & potentially take on regional responsibilities
• Engage with competitor and client marketing teams to stay up to date and report back to the business
• Work closely with Legal and Compliance to ensure all local activities are compliant 

Experience/qualifications

• Degree in Marketing, Business Studies or Economics or a similar professional qualification

• 5+ years’ marketing experience, preferably in the financial services industry (asset management, banking or consultancy)
• Native speaker of a Nordic language, excellent level of spoken and written English
• Experience in developing and implementing fully integrated marketing campaigns, including events
• Strong communication skills, both verbal and written, and excellent attention to detail
• Good product and investment knowledge and keen interest in the investment landscape
• Understanding of wealth and institutional client segments
• Experience in various channels of the marketing and communication field with focus on digital
• Experience in an international environment or a period spent working overseas would be a plus
• Client-oriented perspective
• Creative and self-motivated
• Able to work in a fast-paced, dynamic environment, drive forward key initiatives and manage workflows on simultaneous projects
• Strong analytical and conceptual skills
• Able to work independently yet a team player
• Ownership and accountability
• Results-oriented
• Willing to travel occasionally and as required within the Nordic region

We are looking for an energetic, digitally savvy marketing manager with a breadth of marketing experience – someone who enjoys juggling multiple projects across marketing disciplines, from planning to execution. If you like the idea of working in an ever-changing, innovative environment with a fast paced, performance-orientated culture, we would be delighted to hear from you.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.