Analyst, Customer Marketing

We believe that the world should know and love Gemini. In Marketing, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Analyst, Customer Marketing

We’re hiring an analyst to support the day-to-day execution of our customer marketing efforts. You’ll play a pivotal role in understanding our users, optimizing customer engagement strategies, and contributing to revenue growth through data-driven marketing. 

In this role you’ll help uncover trends in customer behavior, and contribute to marketing campaigns that increase engagement and satisfaction. You’ll be part of a collaborative team and work closely with people across marketing, product, and data.

This role is required to be in person twice a week at our New York City, NY office.

Responsibilities:

1. Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue.
2. Execute customer marketing campaigns, including email, push, in-app, and card carousels.
3. Collaborate with Product, Communications, Design, and the broader marketing team to support launch of new products and features.

Qualifications:

1. 1–2 years of experience in marketing, lifecycle marketing, or CRM; preferably in fintech, crypto, or tech sectors.
2. Strong attention to detail and high-quality execution.
3. Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment.
4. Clear communicator and collaborative team player.
5. Exposure to go-to-market workflows or product launches.
6. A basic understanding of crypto and Web3 including current trends, price movements, etc.
7. Passion for learning, improving processes, and growing within a digital marketing or web-focused career path.
8. A desire to win.

Salary Range: The base salary range for this role is between $67,500 - $90,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.