Ad Creative & Performance Marketing Specialist (Part-Time, Remote)

About Cloudcure Cloudcure is a Canadian virtual healthcare platform delivering accessible, evidence-based medical care across Canada. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes. We are growing and looking for a hands-on Ad Creative & Performance Marketing Specialist to help us improve acquisition, creative testing velocity, and paid channel performance. This role is creative-first and performance-driven. Role Overview You will own the development, testing, and iteration of high-performing ad creatives across Meta, Google, TikTok, and other paid channels. This is not a purely strategic role - we are looking for someone who enjoys building, testing, refining, and optimizing creative based on real performance data. What You will Do Ad Creative Development Develop high-performing ad creatives (static, video scripts, hooks, headlines, copy) Create and iterate on messaging angles, value propositions, and CTAs Translate healthcare concepts into clear, compliant, patient-friendly messaging Refresh creatives regularly to prevent fatigue and improve ROAS Performance Optimization Analyze performance metrics (CTR, CPA, ROAS, conversion rate) Identify winning and losing angles quickly Suggest creative pivots based on data Align ad messaging with landing pages for stronger conversions Collaboration Work closely with growth, product, and clinical teams to ensure messaging accuracy Support campaign launches with cohesive messaging across paid channels What Were Looking For 2+ years experience in paid ads, ad creative, or performance marketing Strong copywriting skills (hooks, headlines, persuasive messaging) Experience running or supporting Meta Ads and/or Google Ads Data-informed mindset — you understand how creative impacts performance Comfortable working in healthcare or regulated industries (or willing to learn) Fast executor who can test and iterate quickly Nice to Have Experience in telehealth, wellness, or health-tech Basic design skills (Canva, Figma, or creative briefing experience) Experience working in startups or fast-moving environments Role Details Remote Part-time $25–30/hour Hours are flexible but must be available for 4 hours between 10AM–5PM EST for meetings, Monday–Friday (can be split into flexible blocks) Why Join Cloudcure Direct impact on patient access to care High ownership and real growth influence Remote-first collaborative team Opportunity to shape creative direction as we scale