• Build, edit, and maintain websites across WordPress, Webflow, and Shopify (plus other platforms when required). • Translate Figma designs into pixel-accurate, responsive CMS builds while maintaining performance and usability.• Execute ongoing website updates including content changes, layout adjustments, and device responsiveness improvements.• Manage hosting environments including cPanel, DNS, server configuration, and performance tuning.• Handle website migrations, domain connections, and platform transitions with minimal risk and downtime.• Set up and manage staging and production environments.• Oversee website security, updates, backups, and plugin/app management.• Diagnose and resolve website conflicts, bugs, and performance issues.• Implement website speed optimisation best practices including Core Web Vitals, asset optimisation, caching, and performance monitoring.• Apply custom code where required (HTML, CSS, JavaScript, PHP, Liquid).• Implement and manage schema markup and structured data to support SEO, rich results, and AI visibility.• Configure structured content, metadata, and semantic HTML to support AI search and discovery (desirable but not essential).• Set up, manage, and validate analytics and tracking (primarily GA4, tag management, and tracking pixels).• Validate tracking accuracy across key site events and conversions.