VP Of Sales & Marketing

DescriptionThe Vice President of Sales & Marketing is a senior executive responsible for driving revenue growth, brand positioning, and customer experience excellence across Premier’s Charter, MRO, and FBO businesses. This role is not a sales-only position. Marketing leadership, brand development, and demand generation are core responsibilities. Reporting directly to the CEO, this role will lead the development and execution of Premier’s commercial strategy, overseeing both sales and marketing functions while fostering a culture of collaboration and cross-selling grounded in real aviation operating dynamics.Commercial Strategy & Executive Leadership- Develop and execute an integrated sales and marketing strategy across Charter, MRO, and FBO business lines.- Establish revenue goals, KPIs, forecasting models, and performance metrics aligned with Premier’s growth objectives.- Serve as a key member of the executive leadership team, contributing to long-term strategic planning and expansion initiatives.- Ensure commercial strategies align with operational capacity, service quality, and safety priorities.Charter Growth Strategy (Retail & Wholesale)Retail Charter (Indirect Oversight)Lead growth initiatives focused on end-passenger retail charter demand, not aircraft ownership.Design and deploy FBO-based retail charter targeting programs, including:Identifying passengers arriving at Premier FBOs on third-party or competitor aircraftDeveloping compliant, professional referral workflows that convert FBO interactions into future retail charter opportunitiesCreate training programs and playbooks for:Customer Service RepresentativesLine Service TechniciansFBO General ManagersTo identify and appropriately introduce Premier Charter services without disrupting the customer experience.Wholesale Charter (Indirect Oversight)Provide strategic leadership for wholesale charter relationships without direct transactional involvement.Ensure wholesale charter activity:Supports fleet utilization goalsAligns with margin and brand objectivesDoes not conflict with retail charter positioningMaintain senior-level broker relationships while empowering operational teams to manage day-to-day execution.MRO Growth StrategyDrive MRO revenue growth by targeting:All current base tenants at Premier FBOsFrequent transient operators utilizing Premier FBOsOperators at competing airports within the geographic reach of Premier MRO facilitiesDevelop structured outreach programs to convert FBO customers into long-term MRO clients.Lead initiatives to capture MRO business from competitor FBO base tenants by emphasizing service quality, turnaround time, transparency, and relationship-driven execution.Partner with MRO leadership to align sales strategy with capacity planning and service delivery excellence.FBO Revenue ExpansionIncrease FBO utilization by strengthening relationships with operators already engaged through MRO services.Position Premier FBOs as preferred stops for operators flying regionally and nationally.Work closely with FBO General Managers to:Identify high-value operator and aircraft profilesIncrease fuel loyalty, hangar occupancy, and ancillary service utilizationEnsure frontline teams understand when and how to surface MRO and charter opportunities appropriately.Cross-Selling & Revenue Synergy InitiativesDevelop and execute intentional, aviation-realistic cross-selling strategies that enhance customer experience while increasing lifetime value: MRO, FBO & CharterEncourage MRO customers to utilize Premier FBO services and, where appropriate, consider charter as a supplemental travel solution.FBO, MROProactively market MRO services to:-Premier FBO base tenants-Transient operators-Competitor FBO base tenants and nearby airports within MRO service regionsRetail Charter via FBO TouchpointsEstablish structured programs that allow FBO teams to ethically and professionally introduce retail charter offerings to passengers of third-party operators.Wholesale Charter AlignmentEnsure wholesale charter benefits indirectly from strong FBO and MRO experiences without channel conflict.Culture & EnablementBuild a company-wide culture of collaboration through training, incentives, and leadership alignment—always prioritizing safety, service quality, and customer trust.Marketing, Brand & Demand GenerationOwn Premier’s brand strategy across all business lines.Lead digital marketing initiatives focused on:-Brand awareness-Lead generation-Account-based marketing (ABM) for MRO and FBO targetsOversee CRM, marketing automation, and data strategy to ensure actionable insights across sales and operations.Ensure consistent messaging across websites, sales materials, events, and digital campaigns.Measure and optimize marketing ROI through data-driven reporting.Team Leadership & Cross-Functional AlignmentBuild, mentor, and lead integrated sales and marketing teams across Charter, MRO, and FBO.Establish a performance-driven, collaborative culture with clear accountability.Partner closely with Operations, Finance, and executive leadership to ensure seamless execution from sale through service delivery.Act as a visible leader across all Premier locations through regular on-site engagement.Requirements8–10+ years of executive leadership experience overseeing both sales and marketing functions.Demonstrated success growing aviation, transportation, or high-end service businesses.Proven experience in both B2C and B2B environments.Deep understanding of:Retail vs. wholesale charter dynamicsFBO operations and customer behaviorMRO sales cycles and operator decision-makingStrong background in digital marketing, CRM systems, and modern sales enablement tools.Strategic, analytical, and highly collaborative leadership style.Exceptional communication and relationship-building skills.Ability to thrive in a remote executive role with frequent travel.Why This Role MattersThis is a true growth leadership role, not a transactional sales position. The Vice President of Sales & Marketing will define how Premier scales intelligently aligning brand, demand generation, sales execution, and operational excellence to deliver an industry-leading customer experience and sustainable revenue growth.