VP of Marketing - Head of Marketing

About UsHyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Ourflagship brand, Rejuvacare, serves over 400,000 customers who trust us with their health andtheir money. We ship primarily to the United States, offer a 90-day money-back guarantee, andrun a RejuvaCare+ membership program that powers recurring revenue. The company hasscaled 12x in a single year to nearly 150 people across 15+ countries. We are remote-first,async-first, and hold a high standard of accountability across everything we do.The RoleThis is the seat that runs marketing for Hyprwork as the company transitions from a founder-ledoperation into a multi-brand holding. You replace the operational footprint of our outgoing CMO,who moves into a founder and visionary role alongside our CEO. You own marketing strategy,execution, and P&L for the entire Hyprwork portfolio, today centered on Rejuvacare andexpanding into new brands over the next four to eight quarters.This is not a strategy-only seat or a corporate CMO post. Hyprwork is a performance-first DTCbusiness that has scaled 12x in a single year on paid acquisition discipline, brand execution,and operational excellence. The CMO here is expected to know the numbers, run the teamhands-on, and build the structure that lets marketing scale beyond the founders' directinvolvement.You inherit a marketing organization with an established performance marketing function (paidacquisition under five channel pod leads), a creative production engine producing hundreds ofassets per week, and developing brand and lifecycle capabilities. You own the design of thenext layer of marketing leadership and the build-out as the brand portfolio expands.The founder transition is the defining context of this role. Our founders are stepping backfrom day-to-day marketing operations but remain deeply invested in brand direction,portfolio strategy, and company outcomes. This is not a clean handover into a vacuum. Youare stepping into a seat previously operated by a founder who is becoming your closeststrategic partner. The first three to six months are a trust-building phase. You will collaborateclosely, demonstrate judgment, and earn the decision rights of the seat before operatingfully independently. Comfort with that dynamic, the patience to navigate it, and the maturitynot to mistake collaboration for interference are non-negotiable.What You Will OwnMarketing Strategy and P&LYou own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budgetallocation, customer acquisition and retention strategy, and the P&L for marketing spend. Youset the annual and quarterly marketing plans, defend them in the executive leadership team,and deliver against them.Performance Marketing and GrowthPaid acquisition is the engine of this business. You own the performance marketing functionstrategically, with five channel pod leads executing tactically across Meta, Google, Native,AppLovin, and TikTok. You set acquisition targets, CAC and LTV thresholds, channeldiversification strategy, and the operational standards that make paid acquisition sustainable asthe business scales. You read the dashboards, know the numbers, and challenge them.Creative FunctionYou own the creative production machine that feeds every paid channel. A Creative Managerleads the function with sub-leads across video editing, AI video, graphic design, and copy. Theteam produces 400+ videos and 250+ images per week to feed the testing system. You hold theCreative Manager accountable for throughput, win rate, and quality. You set the creativestrategy that gives the pod leads the at-bats they need to scale revenue.Brand, Lifecycle, and Customer MarketingYou own how Hyprwork's brands show up across every customer touchpoint and how theycompound value beyond the first purchase. This includes brand identity and standards, lifecycleand retention programs, RejuvaCare+ membership marketing, content and PR, and thecustomer marketing programs that turn buyers into long-term members.Team Leadership and Org DesignYou inherit a team and the responsibility to develop it. You manage the existing pod lead andcreative director layer. You diagnose who the best assets are, who is ready to grow, and wherethe gaps are. You build the next generation of marketing leaders and own all hiring,performance management, and org design within the function.Cross-Functional LeadershipYou sit on the executive leadership team and partner closely with Operations, CX, RevenueOperations, Supply Chain, Finance, Technology, and People and Culture. Marketing decisionsimpact every part of the business, and you make sure those decisions land in the right roomsbefore they go live.Founder PartnershipYou work directly with our CEO and our outgoing CMO, who moves into a founder advisor role.That relationship is a partnership: they bring brand vision, portfolio direction, and strategicguidance. You bring operational ownership, execution discipline, and the rigor of running amarketing function at scale. In the early months, expect to collaborate closely and loop them inoften. Over time, as trust is established, you operate the seat with full autonomy. You makedecisions. You own outcomes. You communicate trade-offs.Portfolio ExpansionHyprwork is building a multi-brand portfolio. Rejuvacare is the first brand. Over the next four toeight quarters, the company will launch and acquire additional brands in health and wellness.You partner with the founders on portfolio strategy and own the marketing-side execution ofevery new brand launch. Experience and Background• 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing,or Head of Marketing at a DTC business doing $30M or more in annual revenue, ideallyin health and wellness, supplements, beauty, or regulated consumer verticals.• Demonstrated track record scaling a DTC business through paid acquisition. You havebeen personally accountable for revenue targets, CAC and LTV economics, and theoperational discipline of running a performance-first marketing function.• Hands-on experience managing a creative production function, not just a brand team.You understand creative throughput, win rate, testing velocity, and the relationshipbetween creative output and paid media performance.• Experience leading and developing senior marketing leaders across performance,creative, and brand tracks. You have hired, developed, and made hard calls on people atevery level.• Prior experience working alongside founders or executive sponsors in a scalingbusiness. You have navigated the space between high founder involvement and yourown operational ownership without losing either.Skills• Deep fluency in DTC marketing metrics and economics: CAC, LTV, contribution margin,payback windows, retention curves, channel attribution, brand health. You speak thelanguage of finance as fluently as the language of marketing.• Creative function ownership. You know how a winning creative operation runs: briefingstandards, QC flows, throughput management, win rate tracking. You can hold a creativeleader accountable because you understand the craft and the system.• Strong people leadership at executive scale. You build teams that perform withoutmicromanagement. You set high standards and develop people to clear them. You candiagnose whether underperformance is a clarity issue, a capability issue, or a will issue.• Clear, direct communication. You write well. You brief executive leadership precisely. Youask the right questions in the right rooms.MindsetYou are a hands-on executive, not a corporate one. You read dashboards, sit in retros,challenge creative briefs. You hold both speed and quality as standards, not preferences. Youoperate transparently with founders, take their input seriously, and never mistake collaborationfor loss of authority. You make decisions, own outcomes, communicate trade-offs. You see yourjob as building a marketing function that scales well beyond your direct involvement. What We Offer• Executive-level compensation: $18,000 to $25,000 USD per month base, plusperformance bonus tied to company outcomes.• Direct partnership with founders who are deeply engaged strategically and committed tomaking the transition work.• Full ownership of a marketing function inside a business that has scaled 12x in a year,with a clear path to multi-brand expansion.• A team that is already built, already running, and ready for the leadership layer it has nothad.• The kind of seat that defines a career, not a resume line.