VP of Marketing

We’re looking for a strategic and data driven VP of Marketing to lead and scale the marketing function at FormAssembly. In this role, you’ll own the full marketing strategy, from brand to pipeline and play a critical part in accelerating revenue growth.You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.What You’ll DoDrive Growth & PipelineOwn marketing-sourced pipeline and revenue targetsLead demand generation across digital, paid, SEO/AEO, and lifecycle marketingOptimize funnel performance and conversion ratesBuild a Category-Defining BrandShape and elevate FormAssembly’s brand and positioningOversee content, PR, and thought leadership strategiesEnsure consistent, compelling messaging across all channelsLead Product MarketingDefine product positioning and differentiationPartner with Product and Sales on the go-to-market strategyDeliver high-impact sales enablement toolsOwn Marketing OperationsBuild a data-driven marketing engine with clear KPIsManage marketing tech stack, automation, and analyticsReport on performance, ROI, and growth insights Build & Lead a High-Performing TeamRecruit, mentor, and scale a world-class marketing teamFoster a culture of accountability, innovation, and collaborationManage budget and resource allocation 8-10+ years of marketing experience, with leadership in B2B SaaSProven success in driving pipeline growth and revenue impactDeep expertise in demand generation and digital marketingStrong experience with enterprise and mid-market audiencesExceptional leadership and cross-functional collaboration skillsAnalytical mindset with a passion for data-driven decision-makingBonus Points:Experience in compliance, data security, or workflow automationBackground in scaling marketing teams in high-growth environmentsBase salary range: $180,000 - $220,000 (+ bonus) FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include: Health benefits (health, dental, vision) for Team Members based in the United States Mental Health benefits with SpringHealth 401(k) with 4% company match Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees. 9 paid company holidays Flexible work schedule; work from anywhere! Generous Paid parental leave (up to 16 weeks) Charitable contribution match Budget for professional development Company provided Mac laptop You'll be joining a talented and fun team, working together to build something great!