VP, Growth Marketing

About PearlPearl is transforming dentistry through artificial intelligence. Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide — helping clinicians diagnose more accurately, operate more efficiently, and deliver better care. With a $500B global market and over one million dental practices to serve, we’re just getting started.The RoleThe VP of Growth Marketing will build and run Pearl’s demand engine — owning paid media, SEO, and direct mail to drive demo volume and pipeline across SMB practices and DSOs. You will lead a focused, high-caliber team with a mandate to scale as Pearl expands into new products and markets. You’ll partner closely with Product Marketing, Brand/Comms, and the Sales teams, and be accountable for turning that alignment into measurable revenue performance.Key ResponsibilitiesYour core mandate is to drive efficient pipeline growth by optimizing lead generation performance within and across channels — including paid search, paid social, direct mail, SEO, and events. You own the full system: strategy, execution, measurement, and iteration.Own demo volume and pipeline targets across independent and enterprise dental practices, with full accountability for CAC and ARR contributionContinuously optimize channel mix, targeting, creative, and spend allocation to improve demo volume and qualityRun structured experimentation cycles across channels to find and scale what worksBuild SEO into a reliable high-intent inbound engine through content strategy, technical optimization, and conversion-focused landing pagesDevelop and scale direct mail programs targeting high-value practice segments, with clear response tracking and ROI measurementPartner with Studio and Brand/Comms to develop and test high-performance creative across paid channelsWho You Are7+ years in marketing in a B2C or B2SMB sales-led environment, with direct ownership of paid mediaA seasoned demand-gen leader comfortable owning pipeline and revenue outcomesDeep expertise in performance channels: paid search, paid social, SEO, and direct mailHighly analytical — fluent in dashboards, attribution models, and experimentationComfortable selling to or marketing toward practitioners or clinical buyersStrong cross-functional collaborator across PMM, Brand, Sales, and ProductBuilder by nature: you create systems and playbooks, not just campaignsWhat Success Looks Like (First 12 Months)Consistent monthly demo growth across SMB and DSO segmentsEfficient CAC and improved demo-to-close rates across paid and organic channelsSEO becomes a reliable high-intent inbound engineDirect mail programs generating measurable demo volume from targeted practice segmentsTransactional events produce measurable demo and pipeline resultsClear dashboards and weekly operating rhythms establishedStrong alignment with Product Marketing and Brand/CommsWhat We OfferCompetitive compensation and benefitsFlexible, uncapped PTORemote-first environment, with preference for candidates in Los Angeles, Salt Lake City, or New York City