VP Financial Wellness and Benefits Marketing

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.As a Vice President, Financial Wellness and Benefits Marketing, you will lead how our financial wellness and benefits solutions show up in the market. You’ll connect enterprise strategy to clear positioning, strong go-to-market plans, and consistent execution that drives adoption and growth. Working across marketing, product, sales, and relationship teams, you’ll ensure our solutions are easy to understand and compelling for every audience.What you will doLead integrated marketing strategies for benefits and financial wellness portfolios aligned to enterprise directionShape clear positioning that connects health, wealth, and advice solutionsTranslate complex, regulated offerings into simple, human-centered narrativesDevelop and execute go-to-market strategies, messaging frameworks, and campaignsEstablish and track success metrics tied to adoption, engagement, and growthGuide consistent execution across launches, lifecycle marketing, and campaignsPartner with sales to deliver effective enablement tools and materialsSimplify and standardize marketing collateral to improve clarity and impactUse performance data and insights to optimize strategy and investment decisionsLead, guide, and develop marketing leaders while setting clear priorities and goalsWhat you will bringBachelor’s degree or equivalent experience; advanced degree a plus10+ years of experience in marketing, product, sales, or related fieldsSenior-level marketing leadership experience in financial services, benefits, healthcare, or similar industriesExperience leading portfolio-level or multi-solution marketing teamsStrong ability to turn strategy into clear, effective executionExperience building integrated go-to-market strategies within enterprise environmentsStrong prioritization, project management, and stakeholder coordination skillsAbility to simplify complex and regulated offerings for diverse audiencesClear communication and presentation skills across executive and partner groupsExperience working across matrixed organizationsWhat will set you apartExperience marketing financial wellness, retirement, or benefits solutionsBackground supporting consumer-directed healthcare or advisory offeringsExperience building messaging across multiple audience segments and use casesStrong understanding of regulatory considerations in financial services marketingTrack record of improving adoption and engagement through marketing strategyExperience using data and insights to refine positioning and campaignsAbility to connect customer insights to experience-led marketing strategiesExperience partnering closely with product, analytics, legal, and compliance teamsSkilled at guiding teams through change and continuous improvementAbility to influence across teams and align stakeholders toward shared outcomes***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***What we offer youWe offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.Medical, dental, vision and life insuranceRetirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineupTuition reimbursement up to $5,250/yearBusiness-casual environment that includes the option to wear jeansGenerous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar yearPaid volunteer time — 16 hours per calendar yearLeave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)Business Resource Groups (BRGs) –  BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.Base Salary Range$159,400.00 - $231,100.00The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.Equal opportunity employer •  Drug-free workplaceWe are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply.  All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. ***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***Job Posting End Date at 12:01 am on:04-27-2026Want the latest money news and views shaping how we live, work and play? Stay in the know with The Currency  and sign up for Empower’s free newsletter.