VP, Digital Marketing Experience

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.Job DescriptionThe Vice President, Digital Marketing Experience is responsible for making sphera.com the hardest working salesperson in the company. This is leadership role reporting to the CMO developing the strategy, design, function, and performance of sphera.com, optimizing SEO, GEO and performance marketing. We are seeking a dynamic and experienced digital leader to take us forward to address the rapid changes in digital marketing driven by AI and zero-click searches.   This role is responsible for driving customer acquisition and pipeline. The ideal candidate will have a proven track record for making a global site a company’s most valuable asset. The position partners across the marketing team, working in concert with the VPs of product and industry marketing, ABM and Marketing Operations as well as Sales and business stakeholders to ensure input and collaboration.This is a highly visible role having regular opportunities to present strategies and progress to the to the executive leadership team.Duties and Responsibilities: Manage our global digital agency as well as a team of marketing professionals in UX, GEO, SEO and SEM to plan, implement, and optimize strategy, development and maintenance of sphera.comCreate an ROI model to drive measurability of every action, every asset, every campaign to ensure the most effective investmentsSet clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvementStay informed about industry trends, best practices, and emerging technologies and leverage this knowledge to innovate and drive continuous improvementManage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goalsFoster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team membersElevate, inform and recommend key strategic decisions to executive leadership bringing together internal and agency experts for monthly and quarterly performance and insights reviews.Create presentation material and conducts presentations during key meetings and seminars.Skills RequiredProven experience building and managing company websites for integrated demand generationProven track record of developing and executing successful performance marketing strategies that drive customer acquisition and pipelineExperience working globally (NA, EMEA, APAC) especially with German marketDemonstrated ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneousExcellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goalsStrong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaignsGrowing experience in the rapidly ever-changing impact of AI on digital marketingDeep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and othersCandidates with European / German experience given preferenceQualifications RequiredBA/BS Degree in marketing or related areas12+ years of B2B marketing experience with an emphasis on digital and performance marketing within the SaaS industryGlobal marketing experience for markets outside of NAPay:$196,000.00 - $294,000.00 + Eligible for Variable Compensation PlanCommensurate with relevant qualifications and experienceBenefits:Medical, Dental, and Vision InsuranceHealth Savings AccountFlexible Spending Account401(k) Retirement Plan with Company MatchLife and Disability InsuranceCritical Illness InsuranceAccident InsuranceHospital Indemnity InsurancePaid Time Off and HolidaysFlexible Working ScheduleSphera is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all colleagues. We provide equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, or any other legally protected status.If you require a reasonable accommodation for a disability during the application or recruiting process, please email us at accommodations@sphera.com to make your request. To help us best respond, please include your name and the position you are applying for in your message.This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.