Vice President of Marketing (Remote)

Company DescriptionAbout M3 USA:M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.Due to our continued growth, we are hiring for a Vice President of Marketing with PracticeMatch!About the Business Unit:  PracticeMatch, an M3 USA company, is the industry leader in providing practicing physician and resident/fellow data and services to in-house physician staffing professionals and offers a continuum of services designed to provide a clear competitive hiring advantage to health organizations.As the physician recruiting industry evolves, PracticeMatch continues to innovate with new solutions for physician sourcing, developing sourcing solutions enhanced with the power of PracticeMatch databases. With an in-house staff of experts, telemarketing, email marketing, and direct marketing, PracticeMatch offers healthcare sourcing solutions and customer service unsurpassed in the industry.Job DescriptionThe VP of Marketing will oversee brand positioning, demand generation, product marketing, digital strategy, customer engagement and integrated event marketing (including conferences, and hosted events). This leader will also be responsible for driving account-based marketing (ABM), content strategy, creative development and webinar programming, ensuring a cohesive and high-impact go-to-market approach across all channels while aligning closely with sales, product and executive leadership. We are an AI-forward organization. We have made a deliberate organizational commitment to adopting and scaling agentic AI tooling across all functions. We expect every member of our team to engage with these tools not as optional enhancements, but as a core part of their daily practice.Essential Duties and Responsibilities:Including, but not limited to the following:Strategic LeadershipDevelop and execute a comprehensive marketing strategy aligned with company growth objectivesPosition PracticeMatch as a market leader in healthcare recruitment solutionsPartner with executive leadership to define go-to-market strategies and expansion opportunitiesPartner closely with sales leadership to align marketing and revenue goals that support sales enablementIdentifies opportunities to transition repetitive, or time-intensive processes to AI-assisted or fully automated workflows, while maintaining appropriate human review checkpoints to ensure quality, accuracy, and compliance without compromising output integrity.Actively participates in the organization wide, ongoing effort to move from manual BU operational processes to AI-augmented and automated equivalents. Partners with cross-functional teams to evaluate, pilot, and scale AI transitions.Demand Generation & GrowthDrive pipeline growth through integrated marketing campaigns across digital channels, events, webinars and strategic partnershipsDevelop and execute account-based marketing strategies targeting key healthcare systems and enterprise clientsOptimize lead generation, conversion funnels, and customer acquisition strategiesImplement data-driven marketing initiatives to improve ROI and customer lifetime valueBrand & CommunicationsLead brand strategy, messaging, and positioning across all channelsOversee content strategy and development, including thought leadership, case studies, whitepapers blogs, and multimedia assetsEnsure alignment of content and creative with demand generation, SBM and sales enablement initiativesDrive corporate communication activities and manage public relations effortsDigital Marketing & AnalyticsOversee SEO/SEM, paid media, email marketing, social media, and marketing automationLeverage analytics to track performance, optimize campaigns, and inform decision-makingManage CRM and marketing technology stackProduct & Customer MarketingCollaborate with product teams to define value propositions and launch strategiesDevelop targeted messaging for healthcare employers and physician candidatesEnhance customer experience through lifecycle marketing and engagement strategiesSupport ABM efforts with highly personalized messaging and content journeysEvents, ConferencesDevelop an integrated event marketing strategy that aligns with demand generation and revenue goalsEnsure conferences and events are leveraged as a key channel for lead generation, brand building and customer engagementEvaluate event performance and ROI, optimizing future event strategy and investmentTeam LeadershipBuild, mentor, and lead a high-performing marketing teamFoster a culture of innovation, accountability, and continuous improvementManage agency relationships and external vendorsQualificationsEducation and Training Required:Bachelor’s degree in marketing, business, or related field required (MBA preferred)Minimum Experience:Required8+ years of progressive marketing leadership experienceProven track record of driving growth in B2B or healthcare-related industriesStrong expertise in digital marketing, demand generation, and brand strategyExperience managing and scaling high-performing teamsAnalytical mindset with proficiency in marketing analytics and reportingProven success with account-based marketing strategiesPreferredExperience in healthcare recruitment, staffing, or SaaS platformsFamiliarity with physician hiring trends and healthcare systemsExperience with marketing automation and CRM platformsExperience managing conferences, webinar strategy and eventsKnowledge, Skill, Ability:KnowledgeDeep understanding of B2B and B2C marketing strategies, particularly in healthcare, recruitment, or SaaS environmentsKnowledge of digital marketing channels including SEO/SEM, paid media, email marketing, social media, and content marketingFamiliarity with lead generation, funnel optimization, and customer acquisition strategiesUnderstanding of marketing analytics, KPIs, and performance measurement toolsKnowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)Awareness of healthcare industry trends, physician recruitment dynamics, and regulatory considerationsUnderstanding of brand development, positioning, and competitive market analysisSkillsStrategic planning and execution with the ability to translate vision into measurable outcomesStrong leadership and team management skills, including coaching and developing senior marketing professionalsAdvanced analytical and problem-solving skills with a data-driven decision-making approachExcellent communication and storytelling skills, both written and verbalProven ability to drive demand generation and revenue growthStrong project management and organizational skills, with the ability to manage multiple initiatives simultaneouslyExpertise in cross-functional collaboration, especially with sales, product, and executive teamsAbility to optimize marketing campaigns for performance and ROIAbilitiesThink strategically while executing tactically in a fast-paced, growth-oriented environmentAnalyze complex data sets and translate insights into actionable strategiesInfluence and align stakeholders at all levels of the organizationAdapt quickly to market changes and evolving business prioritiesBuild and scale high-performing marketing teamsBalance creativity with data-driven rigorManage budgets effectively and allocate resources for maximum impactDrive innovation and continuous improvement across marketing functionsAdditional InformationA career opportunity with PracticeMatch offers competitive wages, and benefits such as:Health and DentalLife, Accident and Disability InsurancePrescription PlanFlexible Spending Account401k Plan and MatchPaid Holidays and VacationSick Days and Personal Days*M3 reserves the right to change this job description to meet the business needs of the organization#LI-MM1#LI-Remote