Vice President of Marketing

Reports to: President & COOLocation: Remote within approved US statesTravel: Up to 25%OverviewBombBomb pioneered video messaging to help relationship-driven professionals build authentic connections. BombBomb is an enablement tool that helps teams stand out with video—breaking through the noise, building deeper human relationships, and creating connections that drive meaningful outcomes.We are looking for a VP of Marketing to drive and lead our go-to-market engine. This is not the standard VP of Marketing role focused on top of the funnel. This is a cross-functional, high-impact leadership role for a systems thinker and full-stack GTM operator. You’ll lead with strategy, to drive the demand for our Product-Led, Sales-Assisted GTM model—then drive execution and outcomes across acquisition, activation, monetization, and expansion. Your mission: to architect and lead a compounding, self-sustaining growth engine that propels BombBomb from a mature startup into a true scale-up.We're at an inflection point—evolving our GTM strategy to unlock significantly larger market opportunities. This isn't about optimizing what's working; it's about building what's next. We need a marketing leader who's navigated strategic repositioning, created a demand generation engine, developed full customer lifecycle marketing and built marketing systems that output data and insights that fuel growth.Who You AreA strategic GTM leader with a rare blend of analytical rigor, systems thinking, team building, creative intuition, and deep curiosity.You’ve led cross-functional GTM teams—spanning Demand Gen, Customer Lifecycle Marketing, Brand, and Marketing Ops—at SaaS organizations in the $10M–$100M range.You've led companies through strategic repositioning or ICP shifts—moving upmarket, evolving from individual users to team buyers, or launching new categories.You’ve scaled PLG, PLS, and sales-assisted models, built high-performing marketing engines, and executed data-driven demand strategies.You're equal parts strategic and tactical—fluent in funnel math, customer psychology, AI tools, and executional excellence. What You’ll DoStrategic Marketing LeadershipCreate Strategy and implement demand generation system to drive growthDrive performance across Acquisition, Activation, Monetization, and ExpansionTranslate GTM strategy into operational plans, KPIs, and closed-loop systemsOptimize and evolve BombBomb’s marketing engine using a Levers x Motions frameworkAlign marketing initiatives to company forecasts, goals, and board-level metricsAct as a member of the executive team, embedding customer obsession into everything from campaigns to culture GTM Execution & OptimizationExecute BombBomb’s positioning and messaging in market across all channelsShape buyer perception and drive demand generation and customer lifecycle marketing with compelling, high-conversion contentPartner with Product Marketing to align campaigns to product strategyOwn funnel performance: CAC, velocity, trial-to-paid conversion, and payback periodOptimize onboarding, activation, and lifecycle marketingArchitect monetization across freemium, self-serve, and high-touch motions AI & Tooling EnablementLeverage AI across the marketing stack for automation, content, scoring, and experimentationChampion analytics tools like Amplitude, Mixpanel, Gainsight PX, ChurnkeyBuild and lead Marketing Ops to ensure full-funnel data visibility, attribution, and campaign performance Team Building & Cross-Functional LeadershipBuild and lead a high-performing team across demand gen, lifecycle, brand, marketing ops, and analyticsPartner with Product, Engineering, and RevOps to align around full-funnel impactExecute positioning and category creation in close collaboration with Product Marketing Measurement & Learning EngineDrive experimentation, learning velocity, and insight-to-action loopsOwn LTV:CAC, NRR, Expansion ARR, Activation, and MQL, SQL, and PQL conversionBuild dashboards that drive decision-making and institutionalize learning What Success Looks Like in 12 MonthsMarketing motion is tracked, measured, and improving MoMBrand repositioning is successfully launched and understood internally/externallyDemand gen engine shows compounding impactTrial-to-paid conversion and activation metrics improve materiallyMarketing-sourced pipeline contributes meaningfully to revenue growthMarketing KPIs align directly to company goals and valuation milestones Ideal Experience8+ years in Marketing, Growth, Product Marketing, or GTM leadership roles at a SaaS company ($10M–$100M ARR)Experience leading rebrands and strategic repositioningDemonstrated success in PLG/PLS models with freemium or self-serve productsFluency in analytics, funnel metrics, CAC/LTV, and experimentationProven team builder and collaborator across Product, Sales, and Engineering Bonus PointsExperience repositioning from individual buyers to team/enterprise buyersBackground in sales enablement, video, or communication platformsStrong POV on AI across the marketing stack Interested? We'd Love to Learn MoreWe’re expecting a high volume of applicants — and we read every cover letter.If this role feels like a fit, take the time to show us why. You’ll stand out by answering these questions:What drew you to this opportunity?How has your experience and leadership style prepared you to help us grow?Why are you excited about what we’re building at BombBomb?Why are you uniquely equipped to lead our marketing efforts — especially around rebranding, demand generation, lifecycle marketing, and category creation?Tell us what you believe, how you lead, and why you think you can make a difference here.CompensationThe total compensation range for this position is $200,000 - $300,000 annually, depending on experience, skills, and location. This includes base, performance pay, and equity.BombBomb Benefits Package IncludesExcellent Medical, Dental, and Vision benefitsFlexible PTO program9 paid holidays401k with employer matchMonthly Internet stipendNew hire home office setup bonusAnnual education/development allowance BombBomb's success in building human connection depends on our ability to foster an equitable and inclusive work environment. We are committed to attracting, retaining, and growing a diverse workforce where people from all backgrounds can feel empowered to bring their whole selves to work, and contribute their best work. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran, and disability status. BombBomb is an equal opportunity employer that welcomes everyone to our team.