Vice President of Marketing

Core ResponsibilitiesStrategic Leadership & GrowthDevelop and execute a comprehensive marketing strategy aligned with organizational growth goalsDefine and evolve the organization’s brand identity and positioningPartner with executive leadership to align marketing with clinical and operational prioritiesOutreach & Referral DevelopmentOversee development of strong referral networks, including:PediatriciansSchools and districtsSocial WorkersCase ManagersDaycares and early learning centersAllied health professionals (SLPs, OTs, etc.)Build scalable outreach strategies across regionsEnsure consistent, relationship-driven engagement with community partnersBrand, Messaging & Content StrategyLead development of clear, family-friendly messaging that reflects:Individualized careClinical qualityValues-based practices (e.g., assent, neurodiversity-affirming care)Oversee creation of:Website contentEducational resourcesSocial media and campaignsEnsure all communication is accessible, respectful, and aligned with brand voiceDigital Marketing & Lead GenerationOversee digital marketing strategy, including:SEO (local and service-based search)Paid advertising (Google, Meta, etc.)Website performance and conversion optimizationCollaborate with the intake team to monitor and improve the intake funnel from first contact to service startAnalytics & PerformanceEstablish and track key performance indicators (KPIs), including:Referral sourcesLead volume and conversion ratesCost per acquisitionRegional growth trendsUse data to inform strategy, allocate resources, and optimize campaignsInternal Culture & Brand AlignmentOwn the development and reinforcement of internal brand identity and culture across the organizationEnsure that what is marketed externally is authentically experienced internallyDevelop internal communication strategies that:Highlight staff successesShare clinical wins and meaningful client outcomesReinforce organizational valuesPartner with leadership to ensure consistent messaging across all levels of the organizationCollaborate with HR and clinical leadership to:Enhance employee engagement initiativesSupport onboarding experiences that reflect brand valuesDevelop internal campaigns that promote culture, recognition, and connectionAlign internal training and messaging with external marketing campaignsTeam Leadership & DevelopmentBuild and lead a high-performing marketing teamProvide clear direction, coaching, and professional development opportunitiesFoster a culture of collaboration, creativity, and accountabilityEnsure team understands and can articulate:The organization’s clinical approachWhat makes services uniqueCross-Functional CollaborationPartner closely with:Clinical leadership to ensure messaging reflects care qualityOperations to align capacity with demandIntake teams to improve family experienceEnsure consistency between what is promised and what is deliveredWhat You BringRequired:7+ years of marketing experience, with at least 3–5 years in a leadership roleExperience leading multi-channel marketing strategiesStrong understanding of brand development and growth marketingProven ability to analyze data and drive resultsPreferred:Experience in healthcare, behavioral health, or ABABackground in referral-based or community-driven marketing modelsExperience scaling marketing across multiple locations or regionsKey CompetenciesStrategic thinking with strong execution skillsExcellent communication and storytelling abilityRelationship-building and partnership developmentData-driven decision-makingAbility to balance growth with brand integrityWork Environment & ExpectationsMay include travel to regional locations and community eventsFast-paced, growth-oriented environmentCollaborative work across departmentsAt Momentum Behavior Services, we celebrate diversity and are committed to creating an inclusive environment for all team members. We are proud to be an Equal Opportunity Employer.