Vice President, Global Marketing

About TektronixAt Tektronix, we empower engineers to solve the world’s toughest technology challenges with precision measurement solutions that fuel innovation. From next-generation semiconductors to wireless, aerospace, and advanced computing technologies, our test and measurement solutions enable engineers to design, build, and launch tomorrow’s innovations with confidence. We support engineers from the first spark to final signal—transforming curiosity into confidence with trusted tools that deliver precision, clarity, and reliability.As a Ralliant company, Tektronix is backed by a culture rooted in solving problems, learning by doing, and winning as one team. We believe in unlocking growth for our customers, our people, and our shareholders. Position SummaryThis is a high-impact leadership role responsible for leading Tektronix’s global marketing function, driving strategy, execution, and performance across all regions.The Vice President, Global Marketing leads a globally distributed organization across demand generation, product and portfolio marketing, digital marketing, brand, and marketing operations. This role is accountable for building a strong marketing engine that drives customer engagement, strengthens market positioning, and contributes to business growth across complex technical markets.Reporting to the Chief Product and Marketing Officer, this leader partners closely with Product, Sales, and regional leadership to ensure alignment between product strategy, customer needs, and go-to-market execution.Success in this role requires a leader who can operate at both the strategic and execution levels—setting direction while driving consistent, high-quality execution across a global organization serving technical and engineering-focused customers. ResponsibilitiesSet global marketing strategy aligned to business priorities, customer needs, and regional growth plansLead a globally distributed marketing organization with clear ownership, capability development, and performance expectationsDrive demand generation and pipeline contribution in partnership with Sales, with disciplined focus on funnel performance and conversionStrengthen Tektronix’s brand, market positioning, portfolio messaging, and value propositions across technical customer segmentsDirect global marketing budget spend to maximize business impact and ROIOversee all marketing programs, including product marketing, digital marketing, campaigns, launches, events, brand, and communicationsAdvance digital marketing capabilities across web, content, customer engagement, analytics, and marketing operationsUse clear metrics and analytics to manage performance, prioritize resources, and improve marketing effectivenessAlign global and regional marketing execution while enabling local market relevancePartner with Product, Sales, and Engineering to translate strategy into focused execution Qualifications12+ years of progressive marketing leadership experience, including global scopeProven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC)Strong track record of driving demand generation, pipeline growth, and measurable business impactExperience in B2B, industrial, test and measurement, or other complex technical environments preferredFluency in digital marketing, analytics, and modern marketing practicesStrong commercial acumen with ability to align marketing strategy and budgets to revenue outcomesTrack record of building high-performing teams and developing organizational capabilityStrong executive presence, communication skills, and leadership effectivenessWillingness to travel as required to support global teams and business needsPreference for on-site/hybrid at Tektronix headquarters in Beaverton, OR but will accept remote applicants #LI-TA1