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US Talzenna Marketing Director

Pfizer
Full-time
Remote friendly (New York City, New York, United States)
Worldwide
$156,600 - $261,000 USD yearly
ROLE SUMMARYThe US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI, as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC).TALZENNA in prostate is one of Pfizer Oncology’s 10 priority brands. It has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate and GU portfolios. Having launched the first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023, we are growing Talzenna’s market presence in HRR-mutated mCRPC, as well as preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3).The US Talzenna Marketing Director will join a highly talented marketing team to help drive launch success for Talzenna, accountable for:P2P (Peer-to-Peer) strategy and executionCommercial MedEd (Medical Education) strategy and executionCongress strategy and executionEnd-to-end HCP Therapy Management strategy, planning and execution in collaboration with analytics, BAI, Data Science, SPP and other cross-functional partnersSeveral HCP workstreams that are critical for the success of the brandThe role requires senior level marketing expertise and prior US experience.  The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics.This position will report to the Sr Dir, US Talzenna Marketing Team Lead within US Oncology.ROLE RESPONSIBILITIES P2P (Peer-to-Peer) strategy, planning and execution relatedLead all strategy and execution related to TALZENNA’S P2P initiatives (including but not limited to Speaker Programs, National Broadcasts, Product Theaters, KOL Videos, Pfizer-sponsored Third-Party P2P programs), partnering closely with other HCP marketers on the team, Medical, Prostate OLLs, Media team as well as other cross-functional partnersManage P2P Operating Expenses as part of the brand team budget and effectively manage trade-offs and allocations in a dynamic budget environmentOwn the relationship and day-to-day interactions with TALZENNA’s Medical Education agency as part of the CoLab structureWork with Global to serve as the US POC for the Global P2P Strategy and KOL StrategyCommercial MedEd (Medical Education) strategy and executionLead end-to-end execution of US Commercial advisory boards/steering committees and inform content for Global advisory boardsDevelop educational content consistent with overall brand strategy to drive impactful peer to peer engagementsUnderstand publication plans and pull-through new published data into field force tactics (reprints and implementation guidance)Congress strategy and executionLead decision-making on national and sub-national congress selection, budget allocation and congress resource development and execution, including booths, product theaters and congress panelsPartner with cross-functional congress planning teams as well as other Oncology brand teams to align and execute on a strategy that is appropriate for the brand, broader prostate and GU portfolios as well as Pfizer OncologyEnd-to-end HCP Therapy Management (TM) strategy, planning and execution in collaboration with analytics, BAI, Data Science, SPP and other cross-functional partnersLead a cross-functional team to develop and advance TALZENNA’S TM strategy (aligned with the brand plan), follow up on new on insights and opportunities and explore and refine new ideasLead analytics for discontinuation, abandonment rates and DoT tracking working with BAI, Data Science and SPP teamsDirect responsibility for executing several U.S. TM improvement initiatives and tacticsWork with the Talzenna HCP / Key Account Marketers / Customer Marketing and Solutions Team / CRM team within CMO to provide TM-related support, educational materials and training for a variety of teams, including Field Sales, Key Account Management and OCFMIdentify innovative opportunities to optimize Talzenna DoT and other TM objectives (e.g. leveraging technology)Partner with OPSA internally as well as external advocacy partners on appropriate strategies and initiatives related to Talzenna TM objectivesSeveral HCP workstreams that are critical for the success of the brandDevelop a comprehensive marketing strategy targeting advanced practitioner HCPs (e.g. nurse practitioners, , Pharmacists, Physician Assistants, nurses, nurse navigators, and genetic counselors) to equip them with resources and messaging on Talzenna+XtandiExecute and optimize materials for this customer group, working closely with BAI, Field-based colleagues, OPSA and the OAG organizationBASIC QUALIFICATIONS Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.BA or BS required8+ years pharma experienceExceptional product management as well as project and cross-functional team management skillsComfort with ambiguity, and complex “white space” environmentsBe an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamworkCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideasResearch & Analytics: Demonstrates understanding of analytic tool/methods, ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy, planning and executionCollaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownershipInfluencing & Communications: Clearly articulates business direction and priorities, expectations, and action plans; effectively communicates, actively listens with the other’s frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level, and to external audiences.Prioritization: Ability to prioritize asset/assets priorities, value drivers, and resource allocation required to optimize growth.Demonstrated matrixed leadership:Agility: builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individualEncourages experimentation: activity uses test, learn, adapt and iterate to improve outcomes.  Insists upon sharing and cross-pollination of ideasOpenness and inclusiveness: Engage easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives, and withholds own judgement to create open environmentTransparency and communication: Give real time feedback and practices straight talkUses influence:  understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learnedPREFERRED QUALIFICATIONSPrior experience with a US and/or global product preferredBackground in labs & diagnostics would be a plus for this roleOther Job Details:Last Date to Apply for Job: October 20th, 2025Additional Location Information: New York, NY; Collegeville, PA; Cambridge, MA; Bothell, WA, Lake Forest, IL; La Jolla, CAEligible for Relocation Package: No#LI-PFEThe annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.  This position requires permanent work authorization in the United States. Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.Marketing and Market Research