Trade Marketing Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?SALARY:  $104,800 - $124,450, bonus and long-term incentive eligible COMPANY:  Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?  ROLE SUMMARY:  The Trade Marketing Manager plays a high-impact role focused on on-premise accounts, bringing our brand portfolio to life through premier events, top venues, and retail activations. This role leads the full execution of activations from planning and logistics to performance metrics with a strong emphasis on creativity, precision, and results. Success requires strong communication, organization, and a passion for event marketing — plus the flexibility to work evenings and weekends in this fast-paced, high-visibility role. JOB RESPONSIBILTIES: Developing plans and tailored playbooks for all channels against their local properties and eventsMobilizing brand planningSampling executionEvent and venue activations across territoryTicket managementResort / Destination planning and execution (where applicable)Works with Experiential Team to inform professional or Tier 1 sponsorshipsOwns local event sponsorship negotiations and territory specific budget that includes rights fees and activation fundsEnsures mobile asset requests are complete and aligned with brands / eventsSupports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise teamWorks closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plansSupports the execution of On-Premise plansBET Team Captain (where applicable)Manage the implementation of brand programming within the off-premise channel to deliver volume and share growthManage the ROI for channel programsCommunicate results and priorities weekly/monthlyCoach and mentor Trade Activation Managers and wholesaler sales teamsDirect channel specific pilots; manage optimization of each channel's key leversCascade annual/trimester channel blueprint (Initiatives and Programs)KPI's - Channel volume, share, program execution, distribution JOB QUALIFICATIONS: Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholdersMust reside in McAllen or Harlingen, Texas High level of company products and beer industry knowledgeAbility to establish and maintain effective working relationships with employees, customers, and third-party partnersHighly self-motivated and results oriented with ability to work independentlyExcellent communication skills: oral, written, and comfortable with presenting to groupsStrong organizational & planning skillsDemonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)Effective time management in planning daily routines, wholesaler visits, and event activationsWillingness to be flexible with schedule based on needs of businessBachelor's Degree required; MBA Preferred5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industryThorough knowledge of AB sales and marketing strategies and proceduresMust possess a valid driver’s license WHY ANHEUSER-BUSCH:  At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.  BENEFITS: Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts Life Insurance and Disability Income Protection Generous Parental Leave and FMLA policies 401(k) Retirement Savings options with a company matching contribution Chance to work in a fast-paced environment among a company of ownersFree Beer!