Technical Product Marketing Director
Flosum
About the roleWe're looking for a Technical Product Marketing Manager who can be the voice of our products — translating deep technical capabilities into compelling stories that resonate with developers, technical buyers, and executives alike. This person will own the narrative of our company and platform, drive every piece of customer-facing content, and ensure our differentiators are crystal clear at every stage of the customer journey. You will be the connective tissue between Product, Sales, Customer Success, and Marketing, and your work will directly impact win rates, deal velocity, and customer retention.What you'll ownContent strategy and execution across the website, blogs, whitepapers, solution briefs, datasheets, demo videos, case studies, and technical deep divesSales enablement end-to-end: pitch decks, battlecards, competitive intel, discovery guides, ROI calculators, objection-handling playbooks, and rep trainingProduct positioning, messaging frameworks, and the overarching company narrative — ensuring every product and platform story ladders up to a unified value propositionWebsite messaging and information architecture for all product pages, ensuring differentiators are sharp, specific, and impossible to ignoreInternal and external communications of product messaging, making sure every employee — from SDR to CEO — tells the same compelling storyWin-rate improvement initiatives, including win/loss analysis, message testing, and enforcement of messaging discipline throughout the entire sales cyclePost-sale messaging continuity, partnering with Customer Success to ensure customers experience the promised value through onboarding, adoption, expansion, and renewalTechnical webinars, live demos, and thought-leadership events that engage technical audiences and build communityCompetitive intelligence: deep tracking of competitors, building "why us vs. them" narratives that sales can wield with confidenceProduct launches: own go-to-market plans, cross-functional launch coordination, tiering, messaging, and post-launch performance measurementAnalyst and influencer relations support, briefing analysts and contributing to reports such as Gartner Magic Quadrant and Forrester Wave evaluationsCustomer and market research, including persona development, buyer journey mapping, and voice-of-customer programsPricing and packaging input in partnership with Product and FinanceTechnical evangelism through conference talks, podcasts, developer communities, and social channelsMeasurement and reporting on content performance, enablement adoption, pipeline influence, and message effectiveness What you'll bring5+ years in technical product marketing, product management, or developer relations, ideally in B2B SaaS or infrastructure/platform companiesA technical background (CS degree, engineering experience, or equivalent hands-on fluency) — you can hold your own with engineers and architectsExceptional writing and storytelling skills with a portfolio that proves itDemonstrated ability to translate complex technical concepts into clear, differentiated, customer-centric messagingTrack record of driving measurable improvements in win rate, pipeline conversion, or sales productivityStage presence — comfortable hosting webinars, delivering keynotes, and recording demosStrong cross-functional leadership; you can influence Product, Sales, and Engineering without formal authorityBias for action, sharp prioritization instincts, and a builder's mindsetNice to haveExperience marketing to developers, data engineers, security teams, or platform engineering audiencesFamiliarity with [your product category — e.g., AI/ML, data infrastructure, cybersecurity, DevOps]Prior experience launching a category or repositioning a platformWhy this role mattersMessaging is our moat. The person in this seat will define how the market understands us, how our sellers win, and how our customers continue to find value long after the contract is signed. If you want to own the narrative of a company end-to-end, this is the role.