Team Lead Analyst (CRM Vertical)

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout for a Team Lead Analyst (CRM Vertical) to join our Data Analytics department.

Responsibilities:

• Lead and mentor a team of CRM analysts — task distribution, quality review, professional development.


• Deliver actionable insights to the CRM department to support campaign, retention, and lifecycle decisions.


• Analyze CRM activities and performance: campaigns, communications, client segmentation, retention flows.


• Help the CRM team move toward data-driven decision-making across bonus mechanics, communication cadence, and client targeting.


• Design and interpret dashboards to track CRM KPIs for stakeholders.


• Collaborate with Product, Marketing, and Risk teams on cross-functional CRM initiatives.


• Ensure data quality and consistency in CRM-related tracking and reporting.

• Proven experience in CRM activity analysis (campaigns, client segmentation, communication performance).


• Experience leading or mentoring an analytics team is preferred.


• Strong SQL skills.


• Python and analytical libraries (pandas, numpy, etc.).


• Ability to structure ambiguous business questions into clear analytical tasks.


• Strong communication skills — ability to present insights to both technical and non-technical stakeholders.


• Language: Russian - Native, English - B2+.

Nice to Have:

• Experience building dashboards in Tableau.


• Familiarity with CRM systems and their data structures.

• Flexible working schedule.


• Interesting product.


• Learning opportunities.


• Career growth prospects.