Subject Matter Expert (Marketing) - German Speaker

Work Location: US, remote  Engagement Model: Freelancer / Independent Contractor  Start Date: ASAP Qualification Requirements: Successful completion a role-specific written assessment and a background check.  DataForce by TransPerfect is looking for a Marketing Subject Matter Expert (SME) with solid German language skills, strong domain knowledge, and analytical acumen to help train, evaluate, and fine-tune AI models for marketing. This individual will serve as the bridge between marketing strategy and AI systems, ensuring that models accurately understand marketing concepts, workflows, and business goals.The ideal candidate brings hands-on experience across the marketing funnel, from campaign strategy and content creation to analytics and optimization, and a passion for leveraging AI to enhance marketing intelligence and automation.You will collaborate with data scientists, engineers, and product teams to help build next-generation AI models capable of powering marketing assistants, campaign optimizers, and predictive analytics tools. Role ResponsibilitiesProvide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logicCurate, label, and validate marketing datasets (ad copy, KPIs, customer segments)Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies)Map end-to-end marketing workflows into structured, AI-friendly formatsIdentify key decision points, metrics, and dependencies in marketing processesEvaluate AI outputs for relevance, creativity, tone, and brand complianceDeliver structured feedback and define evaluation criteria to improve model performanceCollaborate with product and ML teams to develop AI-driven marketing solutions and innovationsRole RequirementsAdvance skills in German language.Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.7–12 years of hands-on experience in marketing, with exposure to: Campaign strategy and execution (digital, social, performance, and/or brand marketing, Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.), Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.), Customer segmentation, journey mapping, and content strategy, Media planning, A/B testing, and ROI optimization.Proven ability to translate real-world marketing problems into structured data or process documentation.Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams.Experience collaborating cross-functionally with data science, product, or engineering teams. DataForce by TransPerfect is part of the TransPerfect family of companies, the world’s largest provider of language and technology solutions for global business, with offices in more than 100 cities worldwide. We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering, enriching, and processing data for Machine Learning in different AI domains. To learn more about DataForce please visit us at https://www.transperfect.com/dataforce   For more information on the TransPerfect Family of Companies, please visit our website at www.transperfect.com