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Strategy Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency
Full-time
On-site
Canada
About the roleWe’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.What you'll do🔍 Market Intelligence SupportResearch platforms, brands, and verticalsAnalyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives Identify algorithm-centric cultural trends shaping content and influencer strategy📊 Strategy SupportBuild data-rich decks for pitches and campaignsTranslate data into compelling narrativesSource high-quality, relevant creators within the social landscapeCraft compelling campaign concepts that offer creative excellence + demonstrate innovative thinkingAlign creator ecosystems and platform behaviors with campaign goalsConfidently present strategies to clients, articulating insights and recommendations in a clear, persuasive wayAct as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time🤖 AI & Content IntelligenceContinuously explore and apply innovative AI-driven processes to elevate proposals and client deliverablesSupport initiatives around trendspotting and creator discovery using AI🤝 Cross-Functional CollaborationWork closely with multiple teams to deliver strategic impact across the business:Creative: Support ongoing client renewals with trend and creator insightNew Business: Contribute to RFPs with standout strategy and creator POVsMarketing: Provide strategic input and support for agency webinars and thought leadership contentProduct: Partner with internal stakeholders on evolving agency tech and UI needsAgency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and publishedQualifications✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍️ A strong writer and storyteller who brings clarity to complexity 🧠 Curious, proactive, and scrappy—you love turning noise into signal 📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT 📊 Strong with Google Slides or PowerPoint 🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience 🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company🎨 Major Bonus: Strong visual design skillsWhy You’ll Love It HereWe’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.