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Strategy & Insights Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency
Full-time
On-site
Canada
About the roleWe’re hiring a Strategy & Insights Manager to join our growing team and shape the future of influencer marketing. You’ll bring data to life through storytelling, drive strategic growth for our clients, and support innovation across our internal products and marketing efforts.What you'll do Market IntelligenceResearch platforms, brands, and verticalsUse social listening tools (e.g., Infegy, Brandwatch) to uncover insightsIdentify cultural trends shaping content and influencer strategy Strategy & Insights SupportBuild data-rich decks for pitches and campaignsTranslate data into compelling narrativesAlign creator ecosystems and platform behaviors with campaign goals AI & Content IntelligenceTrack how influencer content is indexed in AI and searchSupport initiatives around trendspotting and creator discovery using AI Cross-Functional CollaborationWork closely with Creative, New Business, Marketing, and Product teamsHelp evolve our internal research methods and reporting frameworksQualifications✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍ A strong writer and storyteller who brings clarity to complexity Curious, proactive, and scrappy—you love turning noise into signal Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT Strong with Google Slides or PowerPoint Bonus: Trend forecasting, creator discovery, or early-stage AI experience Bonus: Experience at a startup or marketing-tech companyWhy You’ll Love It HereWe’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.