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Strategy & Insights Manager (Influencer Marketing)

The Shelf Influencer Marketing Agency
27 days ago
Full-time
On-site
Canada
About the roleWe’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.What you'll do Market Intelligence SupportResearch platforms, brands, and verticalsAnalyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives Identify algorithm-centric cultural trends shaping content and influencer strategy Strategy SupportBuild data-rich decks for pitches and campaignsTranslate data into compelling narrativesSource high-quality, relevant creators within the social landscapeCraft compelling campaign concepts that offer creative excellence + demonstrate innovative thinkingAlign creator ecosystems and platform behaviors with campaign goalsConfidently present strategies to clients, articulating insights and recommendations in a clear, persuasive wayAct as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time AI & Content IntelligenceContinuously explore and apply innovative AI-driven processes to elevate proposals and client deliverablesSupport initiatives around trendspotting and creator discovery using AI Cross-Functional CollaborationWork closely with multiple teams to deliver strategic impact across the business:Creative: Support ongoing client renewals with trend and creator insightNew Business: Contribute to RFPs with standout strategy and creator POVsMarketing: Provide strategic input and support for agency webinars and thought leadership contentProduct: Partner with internal stakeholders on evolving agency tech and UI needsAgency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and publishedQualifications✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar ✍ A strong writer and storyteller who brings clarity to complexity Curious, proactive, and scrappy—you love turning noise into signal Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT Strong with Google Slides or PowerPoint Bonus: Trend forecasting, creator discovery, or early-stage AI experience Bonus: Experience at a startup, creative agency, or marketing-tech company Major Bonus: Strong visual design skillsWhy You’ll Love It HereWe’re building something meaningful and sustainable—without burning people out. We care about impact, balance, and raising the bar in our industry.