Strategic Product Marketing Lead

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transaction with confidence. We’re building the future of identity verification in the United States replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate.We’ve seen tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin.We’ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50 list every year since 2023. Last but not least, we’ve even made history - we were the first company to go live with the eCBSV and testified before the United States House of Representatives on the future of identity.SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle, Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you’re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.Role:As a Strategic Product Marketing Lead, you will own the go-to-market strategy and execution for one of SentiLink’s core products. Your north star is driving ARR growth and partner value for your product. You will operate at the intersection of Product, Sales, Marketing, Analytics, and Partner Success to ensure our products are successfully launched, adopted, and scaled across our partner base. This role is an opportunity to build a category-defining GTM function at SentiLink.This is a remote, US-based role.Responsibilities:Own GTM strategy and execution for SentiLink’s core synthetic and identity products, with accountability for ARR growth and adoptionLead cross-functional efforts across Product, Sales, Marketing, and Partner Success to successfully launch and scale productsDrive product launches, model rollouts, and cross-sell initiatives into existing partnersBuild and scale foundational GTM systems, including training programs, pricing/packaging guidelines, and sales enablementCreate clear, compelling positioning and messaging that differentiates SentiLink in the marketDevelop and maintain concise, one-page marketing battle cards that equip sales teams with actionable competitive intelligence, enabling them to address objections, articulate key differentiators, and improve win ratesUse data and partner insights to continuously refine GTM strategy and inform product direction to help establish SentiLink as the market leader in identity verificationPerform market research, competitive and opportunity analysisCreate and evolve the differentiated messaging for SentiLink’s products and brandDevelop high-impact messaging, positioning, and enablement materials to support Sales and Partner SuccessCreate repeatable processes for launching, selling, and supporting productsRequirements:4+ years of product marketing or go-to-market experience at a successful enterprise (B2B) SaaS companyExperience owning or significantly contributing to product launches, GTM strategy, or revenue growth initiativesDemonstrated experience marketing for complex, API-driven products, with the ability to translate technical concepts into clear, compelling value propositions for customer-facing teamsExcellent written and verbal communication skills with an ability to deliver complex information and drive content in a clear and concise mannerStrong operator mindset with a willingness to execute and build from scratchComfort working in ambiguous, fast-moving environmentsStrong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding executionAnalytical and metric-driven mindsetA bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and contentA plus: experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industryA plus: some ability to analyze data (SQL, Excel, and/or basic scripting)Candidates must be legally authorized to work in the United States and must live in the United StatesCompensation:$160,000-$210,000/year + equity + benefitsPerks:Employer paid group health insurance for you and your dependents401(k) plan with employer match (or equivalent for non US-based roles)Flexible paid time offRegular company-wide in-person eventsHome office stipend, and more!Corporate Values:Follow ThroughDeep UnderstandingWhatever It TakesDo Something Smart