Sr. Technical Product Marketing Manager

About the RoleWe're looking for a Sr. Technical Product Marketing Manager to own go-to-market strategy for our security-focused developer products. This is a high-impact individual contributor role where you'll operate at the intersection of product, sales, marketing, and the developer community—turning deeply technical capabilities into clear, compelling narratives that drive adoption and revenue.If you've spent years living and breathing security developer tools, open source ecosystems, DevSecOps workflows, or security-focused products, and you have the campaign results to back it up, we want to talk.What You'll DoPositioning, Messaging & StrategyDevelop clear, differentiated positioning and messaging for HeroDevs products and servicesTranslate complex technical capabilities into customer-centric value propositionsContinuously refine messaging based on market feedback, competitive dynamics, and performance dataGo-To-Market LeadershipLead end-to-end GTM planning for product launches, feature releases; open source end-of-life events; CVE announcements, and theme-based campaignsDefine target segments, ideal customer profiles (ICPs), and channel strategiesPartner with demand generation to execute integrated, multi-channel campaignsEnsure messaging resonates with technical audiences including developers, security engineers, DevSecOps practitioners, and open source communitiesCustomer and Market InsightsBuild and refine customer personas and segmentation strategiesLeverage Voice of Customer (VoC), sales feedback, and product usage data to inform strategyConduct market and competitive analysis; develop battlecards and win/loss insightsTranslate insights into actionable recommendations for product and leadership teamsSales EnablementCreate high-impact sales materials (pitch decks, one-pagers, FAQs, objection handling guides)Equip sales teams with clear narratives and competitive positioningPartner closely with sales leadership to align on pipeline priorities and deal strategyContent & Thought LeadershipDrive content strategy across the full buyer journey (top to bottom funnel)Partner with content and brand teams to ensure consistency and qualityContribute to technical thought leadership that strengthens HeroDevs’ market presencePerformance & OptimizationDefine KPIs and success metrics for product marketing initiativesAnalyze campaign and product performance to identify opportunities for improvementUse data to continuously optimize GTM effectivenessCross-Functional LeadershipAct as a central connector across product, sales, marketing, and leadership teamsLead cross-functional initiatives to ensure alignment and executionInfluence product roadmap decisions through customer and market insights What We're Looking ForExperience6+ years of product marketing, including 3+ years in a technical or developer-focused roleProven success driving measurable business outcomes (pipeline, revenue, adoption—not just awareness)Experience working within or alongside strong PLG (product-led growth) motionsBackground in open source or developer ecosystems is a strong plusTechnical DepthComfortable engaging with engineers and technical buyersStrong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain securityFamiliarity with open source ecosystems, licensing models, and developer adoption patternsAbility to translate complex technical features into clear, compelling narrativesMarketing CraftStrong positioning and messaging skills with experience scaling across channelsHands-on experience executing campaigns in developer and security channels (e.g., technical content, GitHub, community platforms, events, paid media)Data-driven approach to planning, measurement, and iterationExcellent written communication across formats ( technical content sales materials, and more)Ways of WorkingHigh ownership and self direction—you drive outcomes, not just tasksStrong cross-functional collaborator with the ability to influence without authorityComfortable operating in ambiguity and moving quickly while maintaining qualitySkilled at building trusted relationships across teamsPreferred QualificationsExperience in software supply chain security, SBOM, or open source securityFamiliarity with compliance frameworks (SOC 2, FedRAMP, CISA, etc.)Exposure to end-of-life software management, dependency patching, or vulnerability remediationExperience with usage-based or PLG GTM strategies in a developer-focused companiesActive participant in developer or open source communitiesWhat Success Looks Like (First 12 Months)Launch a major product or feature with a full GTM motion (positioning, enablement, demand gen, and community activation)Built or significantly evolved the messaging for a core product or audienceDrive measurable pipeline and revenue impact through integrated campaignsBecome a trusted partner to product and sales, influencing both GTM strategy and roadmap decisionsAt HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.