Sr. Strategic Marketing Manager, Advanced Clinical Diagnostics

Position Summary & Responsibilities:This role is anticipated to be a field/remote based position with anticipated 30% travel. Candidates do not have to be based in the Salt Lake City area but routine travel may be required. The Sr. Strategic Marketing Manager – Advanced Clinical Diagnostics leads the strategic evaluation and definition of future diagnostic innovation opportunities, translating emerging scientific advancements into clear strategic direction, business cases, and portfolio priorities. This role operates at the intersection of science, strategy, and commercial impact, focusing on advanced, high-dimensional diagnostic approaches such as host-response, multi-omics, and multimodal signatures.With a high degree of autonomy, this position shapes future investment priorities, innovation pathways, and external opportunity assessments, defining how increasing biological complexity will transform diagnostic decision-making, clinical value creation, and long-term competitive positioning.The role identifies and structures new diagnostic use cases beyond traditional pathogen detection—including severity stratification, treatment optimization, and integrated host–pathogen models—and translates these into actionable business opportunities and strategic choices.This role carries significant strategic accountability and enterprise visibility, directly influencing the organization’s innovation roadmap, resource allocation, and long-term growth strategy. Operating in highly ambiguous and evolving areas, the position requires strong scientific judgment, critical thinking, and strategic influence, with the ability to independently structure complex topics, challenge assumptions, synthesize incomplete information, and deliver clear, actionable recommendations to senior leadership. Strategic Planning and Market ManagementDefine on‑market strategy (place, promotion, and price)Analyze market trends, competitive landscape, and customer needs to guide on‑market strategySupport market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)Contribute to long‑term strategic planning and revenue forecasting for existing and upcoming productsProduct Life Cycle ManagementLead product commercialization from pre‑launch through discontinuationProvide insights on packaging and manufacturing changes for on‑market productsEnsure alignment between Product Management priorities and market requirementsSupport communication and management of Quality issues for on‑market productsDrive upgrading of the installed baseAttend S&OP meetings to ensure product availabilityManage backorders and product allocationVoice of Customer (VOC) & Market InsightsGather and synthesize customer feedback and market research to drive launches and on‑market performanceMonitor evolving customer needs and global competitive dynamicsCollaborate with Market Research and Medical Affairs to gather key customer insightsStay current on market developments and marketing best practices in the diagnostics industryCross‑Functional CollaborationLead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCSAlign global and regional teams on priorities and execution plansCoordinate with Integrated Solutions and Microbiology for aligned on‑market strategiesProvide essential product expertise when neededLaunch Planning & Go‑to‑Market ExecutionDevelop global launch strategies and toolkits for new productsCoordinate with regional marketing teams for consistent messaging and positioningFinalize pricing strategies and promotional plansExecute the global go‑to‑market process for new product launchesCollaborate with Product Manager to initiate pre‑launch activitiesPerformance Monitoring & OptimizationTrack global business performance (sales, market share, adoption)Analyze KPIs and adjust strategies to maximize growthDrive Integrated MarketingCommunicate regularly with the Product Manager to stay alignedParticipate in the development of integrated on‑market strategies and overall Franchise StrategyDrive cross‑functional alignment for a consistent and unified voice in the marketCommercial Training & EnablementDevelop marketing collateral, messaging frameworks, and competitive positioning guidesProvide expertise to GCOE for training and resources for regional marketing and sales teamsGuide regions on key market developments and competitive eventsSupport regions with strategic customersMonitor regional needs and drive prioritized support for successPerform all work in compliance with company quality procedures and standards.Perform other duties as assigned.Education, Skills & Experience:Bachelor’s degree required. Masters Degree/MD Preferred. 10+ years of progressive experience in life sciences, diagnostics, or healthcare, with a significant portion in strategy, innovation, or consulting roles.Estimated 30% travel is requiredAdvanced education and experience in strategy, innovation, or consulting within life sciences, diagnostics, or healthcare preferredDeep expertise in relevant scientific domains (e.g., immunology, infectious disease biology, molecular diagnostics, multi-omics).Demonstrated ability to translate complex scientific concepts into strategic and commercial insights.Proven track record of influencing senior stakeholders and driving high-impact strategic decisionsDemonstrated track record of shaping enterprise or global strategies, influencing senior leadership decisions, and driving high-impact innovation outcomes.Deep experience in advanced diagnostics, biomarker development, or complex biological systems (e.g., host-response, multi-omics, precision medicine).Proven ability to operate in early-stage, ambiguous environments, translating emerging science into commercial and strategic opportunities.Experience leading cross-functional, global initiatives and influencing stakeholders without direct authority.Strong exposure to business development, partnerships, and/or M&A evaluations within healthcare or adjacent sectors.Experience working across R&D, Medical Affairs, Market Access, and Commercial organizations to align strategy and execution.Demonstrated success engaging with and influencing external stakeholders, including KOLs, academic institutions, and industry partners. The estimated salary range for this role is between $170,000 - $222,000. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer. In addition, bioMérieux offers a competitive Total Rewards package that may include: A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options Company-Provided Life and Accidental Death Insurance Short and Long-Term Disability Insurance Retirement Plan including a generous non-discretionary employer contribution and employer match. Adoption Assistance Wellness Programs Employee Assistance Program Commuter Benefits Various voluntary benefit offerings Discount programs Parental leaves