Sr Specialist - Email and Mobile Marketing (Memphis, TN or REMOTE IN USA)

At ALSAC you do more than make a living; you make a difference.We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®Job DescriptionALSAC is seeking a strategic and detail-oriented Sr. Specialist, Email and Mobile Marketing to lead the development, execution, and optimization of email and mobile campaigns that drive engagement and fundraising. This role is responsible for managing the full lifecycle of email marketing—from planning and content creation to deployment and performance analysis—ensuring alignment with organizational goals, brand standards, and digital strategy.You’ll collaborate cross-functionally with fundraising partners, Brand, Content, and iPromotion teams to deliver compelling, targeted campaigns that support ALSAC’s mission. This role requires a blend of creative, technical, and analytical skills, with a strong focus on Salesforce Marketing Cloud (SFMC) and Adobe Photoshop.Key ResponsibilitiesStrategy & ExecutionDevelop and implement email and mobile marketing strategies, including campaign calendars, testing plans, segmentation, and performance tracking.Collaborate with stakeholders to create and deploy campaigns for newsletters, awareness, acquisition, cultivation, and fundraising initiatives.Ensure content is accurate, engaging, and aligned with ALSAC’s brand voice and AP Style guidelines.Creative & Technical ProductionPartner with designers to maintain and update email templates across multiple platforms.Create and optimize email assets using Adobe Photoshop.Proof content, test links, and perform QA prior to deployment.Repurpose web and offline content for email and mobile use.Platform Management & SupportDeploy campaigns via Salesforce Marketing Cloud using Content Builder and Journey Builder.Serve as first-tier support for basic platform and list issues.Participate in platform planning and training sessions.Crosstrain on multiple email platforms.Performance Analysis & ReportingMonitor campaign performance and share insights with stakeholders.Develop presentations based on historical data, industry trends, and competitive research.Recommend design and content enhancements based on metrics.Collaboration & Project ManagementCoordinate with internal teams to ensure timely delivery of email and mobile assets.Attend campaign kick-off meetings and manage workflow across departments.Support cohesive user experiences across digital channels.Professional DevelopmentStay current on email and mobile marketing trends, tools, and best practices.Serve as a strategic resource to Interactive Group leadership.Required Skills & ExperienceSalesforce Marketing Cloud (2–3 years)Proficiency in Content Builder and Journey Builder (required)Experience with Contact Builder and Automation Studio (preferred)Strong understanding of data extensions, segmentation, and dynamic contentDesign & Content CreationSkilled in Adobe Photoshop for image creation and optimizationStrong writing and editing skills aligned with AP StyleAbility to craft actionable subject lines and calls-to-actionTechnical ProficiencyBasic HTML knowledge; experience with Dreamweaver a plusFamiliarity with Adobe Analytics (preferred)Proficiency in Microsoft Office Suite, especially PowerPointProject ManagementAbility to manage multiple projects in a fast-paced environmentStrong organizational skills and attention to detailSelf-starter with a proactive mindsetQualificationsBachelor’s degree in journalism, English, Marketing, Advertising, or Information Technology4–5 years of digital writing/editing experienceExperience in email platform management systems and project coordinationPositive social media presence and willingness to learn new tools quicklyAdditional InformationRemote candidates must be willing to travel occasionally for team on-sites and annual trainings.Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same. Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​401K Retirement Plan with 7% Employer ContributionExceptional Paid Time OffMaternity / Paternity LeaveInfertility Treatment ProgramAdoption AssistanceEducation AssistanceEnterprise Learning and DevelopmentAnd moreALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.No Search Firms:ALSAC does not accept unsolicited assistance from search firms for employment opportunities.  All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.