Sr. Social Media Manager

Rankings.io is an award-winning, fast-scaling agency and an eight-year Inc. 5000 honoree. We operate a multi-brand media ecosystem built to serve personal injury law-firm owners through education, authority, and connection. Our portfolio includes:Rankings.io (corporate brand)Personal Injury Mastermind (flagship podcast + media engine)PIMCON (annual industry conference)We move quickly, set a high bar, and build teams that thrive on clarity, accountability, and exceptional execution. If you enjoy complexity, operate with urgency, and want to help shape a fast-growing media brand, you’ll feel at home here.The RoleWe’re hiring a Senior Social Manager to architect and run the social layer that holds all brands together. This is a senior role for someone who can connect episodic content, newsletters, events, and product cycles into a cohesive multi-brand presence. And drive leads. A data-driven creative. This role is 80% strategy and 20% production. You will define the direction, build the structure, and create the conditions for high performance. You’ll also contribute hands-on — writing posts, shaping creative, trimming clips, collaborating with editors, and guiding light paid-ads execution.A background in legal is not required, but a bonus.A background in simplifying complex concepts for business audiences is essential.What You’ll Lead1. Multi-Brand Social StrategyYou’ll own and align the social presence for:Rankings.io (corporate authority)PIM (podcast + education engine)PIMCON (flagship event brand)Each brand has distinct audiences and objectives. You’ll bring structure, clarity, and cohesion across all of them.2. Podcast-Driven Content EcosystemMacro content video recordings are the heart of our content production.You will:Extract insights, stories, and themes from episodes, ebooks, newsletters, blog articles, and webinarsTurn complex conversations into clear, engaging content for business ownersThis requires exceptional editorial judgment and the ability to recognize patterns.3. Campaign Architecture & Demand GenerationYou’ll design and manage campaigns tied to major company priorities:PIMCON ticketing cyclesNew product rolloutsPodcast seasonsNewsletter growthGuest partnershipsCross-brand promotional sequencesYou’ll build the connective tissue so the system works as one.4. Engagement Mechanics & Audience GrowthYou’ll use tactics that deepen engagement and drive real outcomes:Comment → DM triggersRetention-first formatting and sequencingAudience segmentationLinkedIn thought-leadership flowsConversion-driven CTAsDistribution frameworks that go beyond surface-level engagementYour north star is impact. ot vanity metrics.5. Paid Ads Competency (15–20% of role time)Not a media buyer, but deeply fluent.You will:Recommend paid strategies for major campaignsBuild creative and messaging direction for adsUnderstand audiences, objectives, placements, and sequencingUse paid to amplify top organic contentPartner with internal/external buyers on executionEvaluate results and provide actionable adjustmentsThis ensures organic and paid work together in one demand-generation engine.6. Creative Direction & Light ProductionYou’ll also produce enough to move quickly:Solid B2B copywritingBasic cutting of clips from long-form video/podcastHigh-impact hooks for short-formCreative briefs for editors and designersQuality control across all channelsYour work will reflect the standards of excellence and ownership that guide our creative culture.What Success Looks LikeDrive more leads to Rankings.ioCreate cohesion across five brands with clarity and authorityTurn our podcast ecosystem into a growth engineBuild predictable content systems and campaign frameworksStrengthen the company’s voice in the PI legal industryIncrease reach, retention, and conversion across all platformsHelp drive ticket sales, lead flow, and audience growthOperate with the pace, discipline, and accountability of a high-performing teamElevate the creative and strategic bar for the entire media division You’re a Fit If You AreA senior strategist with 5+ years in B2B social (agency or multi-brand experience strongly preferred)Skilled at translating complex ideas for business audiencesExperienced in campaign architecture and long-cycle B2B contentFluent in podcast-to-social content workflowsComfortable contributing both strategically and hands-onAnalytical, curious, and decisiveMotivated by the chance to help scale a rapidly growing Inc. 5000 companyThriving in a culture where clarity, discipline, and direct communication matterExcited by high expectations and high performers (no passengers allowed)How We WorkWe’re a remote team that values clarity, creativity, and steady forward momentum. People who thrive here enjoy contributing ideas, execution, solving problems collaboratively, and taking work across the finish line with pride. Our standards are high because our audience expects precision. And we strive for excellence. A few things that define the environment you’d be joining:Everyone adds value, regardless of seniority.Craft matters. We care about the quality and originality of what we publish.We anchor decisions in audience impact and business outcomes.Clear priorities help us move quickly.Healthy debate leads to stronger work.Ownership is shared. Wins and challenges are collective.Deadlines are respected so we can build momentum.We stay curious, experiment with new tools, and embrace reinvention.Communication is open, honest, and supportive. Starting salary $110,000Fully remoteUnlimited PTO100% employer funded health insuranceQuarterly training stipend for Professional Development