Sr. Product Marketing Manager

About Opus TrainingOpus is the leading AI-powered training operations platform for multi-unit restaurants and the broader service industry. We are a team of service industry veterans + tech professionals on a mission to create a world where every frontline worker has a good job.Role OverviewAs the Sr. Product Marketing Manager at Opus Training, you will be our lead product marketer, joining during a high growth trajectory where we've established a strong reputation in restaurants and are already growing in consumer services and enterprise-level national brands. Marketing plays a critical growth role in building inbound pipeline, and you're a critical pillar in brand awareness and solutions consideration, in addition to sales enablement.We're looking for a strategic thinker and quarterback who can drive launches and GTM motions with all the resources (teammates, agencies, tools) to ship fast at a high bar of excellence. As a company, we model what good teaching looks like. We show, engage, and enable our community, not just tell them with decks. We're looking for someone who gets excited and has experience working across various mediums to bring the point to life and educate. And here's the cherry on top: because the product works so well, we have customers readily willing to share their story. It's a marketer's dream—real impact, proven results, and enthusiastic advocates.Where This Role GoesToday this role is GTM-focused: positioning, launches, and sales enablement to drive pipeline. Over the next year, it’ll grow to oversee the full customer lifecycle. You'll be the lead product marketer from day one, and we expect to grow the team as the scope grows. If you want to inherit a mature PMM machine, this isn't it. If you want to build one, it is.Key ResponsibilitiesWorking in close partnership with our marketing and GTM teams, you'll drive revenue outcomes through complementary expertise.Drive Revenue Growth Through Strategic Market ExpansionExecute go-to-market strategies for new products and business expansion, contributing to improved pipeline generation, win rates, and deal velocityAccelerate sales outcomes through sales enablement, segmented sales collateral, internal sales tools that helps sales teams win deals faster and at higher valuesOwn our positioning and messaging framework across segments and buyer personas, and keep it sharp as we expandOwn the product launch process, from launch tiering and cross-functional coordination to post-launch measurementRun an ongoing win/loss and competitive intelligence program that feeds sales, product, and positioningPartner with Product to bring market and customer insight into roadmap, pricing, and packaging decisionsUnlock Customer Success as a Growth EngineTransform customer advocacy into measurable pipeline through case study development and customer storytellingPartner with Customer Success on onboarding and adoption messaging over timeEstablish Market Leadership Through Thought LeadershipPosition Opus as the category-defining platform in the hospitality and service industryPartner with content to create thought leadership content using industry and proprietary data to establish Opus as the trusted authority on frontline trainingRequired Skills & Experience7+ years of product marketing experience, preferably in B2B SaaS with a B2C segmentDeep understanding of B2B sales processes and what sales teams need to succeedExcellent storytelling abilities with intuitive, structured thinking—can quickly grasp complex concepts and translate features into accessible, compelling benefitsDeeply curious, with experience in customer and market research, win/loss analysis, and competitive analysisStrong project management capabilities with experience managing cross-functional initiativesDemonstrated ability to build relationships and manage diverse stakeholders effectivelySkilled at using AI tools to source and rigorously validate market and customer intelligence, and the systems-thinking to build processes that keep our knowledge base current as we scaleNice to HaveExperience managing or mentoring others (direct reports, contractors, or agencies) and an interest in building a teamLifecycle or customer marketing exposure (onboarding, adoption, expansion)What Success Looks LikeWithin first yearProgram lead of GTM strategies like new products, new segment expansion, etc.Build a sales enablement suite of assets from mid-funnel → late stage funnel so sales teams can be the most efficient and effective at selling across segmentsBe a “Opus evangelist” and expert on our different buyer and champion personasBuilt the case (and plan) for the first lifecycle marketing hireWhy Join Opus TrainingYou'll have the opportunity to make a significant impact on a growing business that's transforming how the service industry develop their most valuable asset – their people. Your work will directly influence how effectively we communicate our value to the market and how successfully we grow our customer base.LocationRemote - must live within one of the following states: NY, NJ, PA, NC, FL, IN, TX, CAPerks4 weeks paid time off14 weeks paid parentalFull Medical, Dental, and VisionFSA and Commuter benefitsYearly wellness stipendMobile phone stipend *Background Check Requirement: As part of our commitment to SOC 2 compliance, all final candidates will be required to successfully complete a background check prior to employment