Sr Marketing Specialist

As a Senior Marketing Specialist, you will play a key role in executing and optimizing marketing initiatives across Obie’s distribution channels and external marketing efforts. This role blends campaign execution, content development, and strategic support, and will partner closely with the Director and Marketing Manager to drive engagement, support sales growth, and strengthen Obie’s brand presence across agents, partners, and customers.You’ll operate as a high-impact generalist, contributing across lifecycle marketing, channel marketing, and content strategy, while bringing a strong understanding of performance, messaging, and audience needs.What you'll Do:Campaign Strategy and Execution: Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activitySupport the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiativesLeverage segmentation, personalization, and A/B testing to continuously improve campaign performanceChannel and Partner Marketing:Support the development and execution of co-branded marketing initiatives with Agents and PartnersAssist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie productsCollaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiativesContent and External Marketing:Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateralContribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunitiesTranslate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customersSupport content development for product launches, including landing pages, resource hubs, and customer education materialsMaintain brand voice and consistency across all external-facing communicationsCross-functional Collaboration:Partner with Product, Engineering and Data, teams to bring marketing initiatives to lifeSupport go-to-market efforts for new products and features, ensuring alignment across internal and external messagingCollaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioningPerformance Tracking and Analytics:Monitor and report on campaign performance, identifying insights and opportunities for optimizationSupport the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue)Use data to inform content strategy, campaign improvements, and audience targetingLeverage AI-powered tools and automation to analyze campaign performance, identify optimization opportunities and enhance targeting, personalization, and content effectivenessWhat you'll Bring5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketingExperience operating as a marketing generalist across campaigns, content, and cross-functional initiativesStrong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers)Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar)Experience with performance marketing concepts including segmentation, testing, and optimizationComfort working in a fast-paced, high-growth environment with evolving prioritiesStrong collaboration and communication skills across teams and stakeholdersPreferred but not required: Experience in personal lines insurance industry Familiarity with SEO best practices and content optimizationExperience supporting product launches or go-to-market initiativesExposure to partner/channel marketing strategiesClick here for some insight into our culture!The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.