Sr. Marketing Manager - Demand Gen

The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue. The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager.Key Responsibilities:Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agencyBuild and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrityDefine what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signalLead SEO and content production cadence, testing and iterating on demand gen tactics across channelsOwn the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut themAdminister HubSpot at an admin level, not just as an end userMaintain UTM architecture and tagging standards across all campaigns and channelsBuild and deliver reporting that leadership actually uses to make decisionsRequirementsRequired:5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operationsProven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agencyHubSpot admin-level proficiencyStrong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architectureClear written communicator who thinks in data and moves without being askedTrack record of building reporting and dashboards that leadership actually usesPreferred:Experience at a digital agency or within the Shopify ecosystemFamiliarity with Asana or similar project tracking toolsKey Competencies:Technical marketing acumenPaid media executionData fluency and measurement rigorMarketing operations / systems thinkingOwnership and autonomyWritten communicationBenefitsFull-time position,Work from HomePrepaid Medicine: Your health is our priority!Life Insurance: Peace of mind for you and your loved ones!Indefinite-Term Labor Contract: Stability and all legal benefits included!