Sr. Field Marketing Manager - NORAM Higher Education

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:Instructure is home to a family of products that serve learners and institutions at every stage — and Parchment is central to how we show up in the higher education market. As Sr. Field Marketing Manager, you own the field events program for Parchment in North America. You set the strategy, manage the investments, and drive execution across a full portfolio of trade shows, sponsored events, and owned experiences. You work closely with sales, SDRs, product marketing, and the broader marketing team to make sure every event moves the business forward. This role is remote, with significant travel across the US.  What you will doOwn the North America field events strategy for Parchment's higher education segment, including trade show sponsorships, owned events, and webinarsEvaluate and prioritize the events portfolio based on pipeline potential, audience fit, and business goals — and make the case for where we invest and where we don'tManage all vendor relationships end-to-end: booth designers, swag companies, venues, A/V, and other suppliers — negotiating contracts and holding partners accountable to timelines and qualityLead event planning from kickoff to close: project timelines, budget tracking, campaign setup, list uploads, on-site execution, and post-event reportingDevelop event and campaign briefs that connect tactics to outcomes, not just logisticsDefine success metrics for each event before it happens and report on results after — pipeline influenced, meetings booked, leads generatedPartner with sales, SDRs, and product marketing to align on goals, coordinate pre- and post-event follow-up, and drive outcomes beyond the event floorManage all operational and administrative functions: pre-event planning meetings, stakeholder communication, materials ordering, and Salesforce campaign trackingBring post-event retrospectives with real recommendations — not just recapsRepresent the events program in planning conversations with marketing and sales leadership, and proactively flag risks, gaps, or opportunities  What you will need to know/haveYou think in outcomes, not activities. You know the difference between a busy event calendar and an effective one.You execute flawlessly. Contracts, budgets, vendors, booth builds, swag — nothing falls through the cracks.You make decisions. You don't wait for someone to tell you what to prioritize — you assess the options, make a call, and explain your reasoning.You influence without authority. You get things done through relationships, clear communication, and follow-through — not a title.You spot problems before they become fires. You manage risk proactively and bring solutions, not just status updates.You hold yourself accountable to pipeline. You know that events are a means to a business outcome, and you keep that in view at every stage.You communicate up, down, and across with equal clarity. Stakeholders always know where things stand.  What you will bringFive or more years of experience in field events marketing, preferably in B2B SaaS or the higher education sectorDemonstrated ability to manage a complex events portfolio independently, from strategy through executionExperience managing budgets, vendor contracts, and external partners — booth designers, swag suppliers, venues, and moreA track record of tying event investment to pipeline metrics and reporting outcomes to senior stakeholdersProficiency in Asana, Google Suite, and SalesforceStrong project management skills — you handle multiple events in different stages simultaneously without losing the threadComfort with significant US travel for on-site event supportKindness, a sense of humor, and the kind of attention to detail that catches things before they go sidewaysGet in on all the awesome at Instructure!We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.Comprehensive wellness programs and mental health supportLearning and development resources, including professional development tools and tuition reimbursement, to support your growthThe technology and tools you need to do your best work Motivosity employee recognition programA culture rooted in inclusivity, support, and meaningful connectionWe believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.Any attempt to misrepresent personal or professional information will result in disqualification.