Sr. Director of Sales & Marketing

Sr. Director of Sales & MarketingTried and True Media (TNT) — Performance Marketing Agency Remote-friendly | Reports to CROAbout TNTTried and True Media is a performance marketing agency built around one promise: clients grow profitably or we don't keep them. We specialize in DTC brands — particularly in supplements and health/wellness — and we operate on a percent-of-ad-spend model, which means our incentives are wired directly to client outcomes. Our media buyers, copywriters, and creative strategists run high-stakes Meta and YouTube budgets every day.We're hiring a Sr. Director of Sales & Marketing to own the engine that brings the right brands to our door — and converts them.The MissionOwn TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. The goal is simple — a steady, qualified flow of supplement and health/wellness brands that fit TNT's profile, closed at margins that compound the agency's growth.This role exists because performance marketing is what TNT sells. Our own marketing has to be best-in-class, or the pitch lands flat. The person in this seat is the agency's most important advertisement.What You'll OwnMarketing Department LeadershipRun the marketing function end-to-end: strategy, some execution, and team managementManage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scalesOwn the agency brand voice across email, podcast, paid, and organicMaintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendarInbound & Outbound Lead GenerationBuild, test, and scale inbound lead gen channelsRun outbound prospecting motions targeting qualified DTC supplement and health/wellness brandsMaintain a tested, documented prospect-research and outreach processHold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarterSales Systems & OperationsOwn the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through itMaintain pipeline visibility, attribution, and reporting that the leadership team can trustBuild and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworksPartner with the CRO on close strategy for higher-stakes opportunitiesPartnershipsDevelop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)Negotiate partnership economics and track ROI per partner relationshipContent & Thought LeadershipSteward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletterUse the agency's proprietary frameworks as content fuel that doubles as sales materialCross-Functional StrategyPartner closely with the CRO on go-to-market strategy, and pricingFeed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning atWhat Success Looks Like (First 12 Months)A documented, repeatable inbound system delivering qualified opportunities at a CAC-to-LTV ratio the agency can scale intoAn outbound motion that consistently lands meetings with brands in the agency's ICPThe marketing associate operating with clear ownership, measurable output, and a development pathPipeline data clean enough that forecasting actually worksAt least one partnership channel producing meaningful, attributable revenueMarketing-sourced revenue contribution clearly tracked and growing as a percentage of new-client revenueWhat You BringRequired5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spendDemonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operatorsStrong sales operations chops: pipeline management, CRM hygiene, attribution thinkingExperience managing direct reports and developing junior marketersComfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategySharp writer and editor; the role generates a lot of customer-facing copyBias toward ROI-driven decisions and high-leverage activity over busyworkStrongly PreferredDirect experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side)Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platformsPodcast production, host, or guest-strategy experienceComfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting)How You OperateOwner mindset — treats the agency P&L like personal capitalAuthoritative and confident in front of clients, prospects, and team; friendly enough that people actually want to take the meetingComfortable being the most-marketed-to person at the agency (because every prospect is judging the marketing they see before the sales call)Direct, structured communicator who closes loopsWhy This RoleReal ownership of a revenue function, not a slot in someone else's planDirect partnership with the CRO and visibility into agency strategy at the leadership tableMeaningful budget authority for marketing experimentsThe chance to make TNT's marketing as sharp as the work TNT delivers for clientsCompensation:The compensation range for this position is $125,000 – $150,000 annually. Actual compensation offered may vary based on factors including experience, skills, education, certifications, geographic location, and internal equity.Additional Compensation:This role may also be eligible for:CommissionBenefits:U.S employees may participate in the company’s benefits programs, which may include:Medical, dental, and vision insurance401(k)Paid time off and paid holidaysLife and disability insuranceWork Location:This position is a remote role and may be performed in jurisdictions where the company is authorized to employ individuals.To Apply:Send a short note explaining the most measurable marketing or sales result you've personally driven — what the goal was, what you did, and what changed. Skip the cover letter clichés. We read the numbers first.We are an Equal Opportunity Employer and make employment decisions without regard to protected characteristics under applicable law.