Sr. Director Media and Marketing Optimization

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Director Media and Marketing Optimization.Labcorp is seeking a leader to transform how we plan, execute, and measure media and marketing effectiveness. The Senior Director, Media and Marketing Optimization will partner closely with our segment marketing teams to enhance how we connect with audiences, measure success, and continuously improve.A key leader on Labcorp’s brand team, this role sits at the intersection of media, marketing, and data—ideal for someone passionate about building intelligent, scalable systems that empower high-performing teams and drive measurable impact.This position is remote within the continental US.ResponsibilitiesLead Labcorp’s enterprise media strategy across paid, programmatic, sponsored and emerging channelsModernize our media and campaign ecosystem by streamlining workflows, enhancing targeting capabilities, and leveraging AI-powered tools to improve performance and ROI.Evolve how we work with external agencies and internal teams—reimagining engagement models and embedding operational excellence across intake, prioritization, resource planning, and performance measurement.Lead the development of measurement frameworks that connect planning and activation to evaluation and continuous improvement—ensuring campaigns are accountable and that Labcorp’s spend is optimized.Integrate key marketing disciplines—including paid media, search and social, SEO/AEO—into a more cohesive model that supports enterprise goals.Drive transformation and execution—improving day-to-day delivery while building systems that create long-term value.The ideal candidate is:A strategic thinker with deep experience in media, marketing operations, and performance measurement.Comfortable navigating complex organizations and leading cross-functional initiatives.Highly collaborative with excellent communication skills and ability to influence teams across the organizationEnergized by innovation and motivated to build systems that scale.Skilled at translating data into actionable insights and aligning teams around shared goals.This is both a transformation and execution role: improving day-to-day delivery while building systems that create long-term value.  Skilled at translating data into actionable insights and aligning teams around shared goals.Duties and ResponsibilitiesMedia Strategy & Audience EngagementTranslate brand and business goals into clear, measurable media and audience engagement plansPartner with marketing teams to ensure media plans are aligned with audience behavior and platform trendsOversee media buying, performance analytics and optimize company spend using real-time data insightsStandardize our approach to optimize audience engagement and ROI on marketing programsServe as a consultative partner to internal teams, business units, and global marketsLead paid media planning across digital platforms (search, social, programmatic) with AI-enhanced targeting and bidding strategiesAgency Engagement & Ecosystem ManagementBuild and oversee a unified agency engagement model—including scopes, rates and contract negotiations, and performance reviewsLead ongoing assessment of needs, priorities, and value, ensuring right-fit relationships and streamlined collaborationIdentify opportunities for consolidation, simplification, or in-housing of key partner functionsBrand Activation Operations & WorkflowStandardize intake, resourcing, and execution workflows across marketing campaign and content programs—and oversee the operation.Design and implement AI-powered workflows to streamline campaign planning, execution, and performance trackingCreate governance models that improve transparency, efficiency, and effectiveness across functionsOrganizational Design & Capability BuildingIntegrate siloed capabilities such as performance media, marketing operations, and search into a unified function (delete anything that implies org change as this will be public)Define and build an in-house agency model that accommodates intake and workflow both for internal work and external agency partners, balancing internal efficiency with external expertise.Ensure the approach is budget-neutral and designed to scale efficiently with enterprise needsMeasurement Strategy & Insights IntegrationLead development of media measurement frameworks that align activation efforts with business impactCollaborate closely with Segment marketers as well as the Insights & Analytics team to define KPIs,` dashboards, and evaluation criteriaServe as a key input into enterprise-wide communications measurement plans—ensuring performance is planned for, not retrofittedChampion a test-and-learn approach and foster a culture of continuous improvement in how we assess campaign and media performanceMinimum Education and Work Experience Requirements:Bachelor’s degree in Marketing, Communications, Business, or related field12-15 years in media strategy, brand operations, or integrated marketing leadershipExperience leading centralized media or brand operations functions across matrixed organizationsStrong understanding of digital media channels, agency ecosystems, and activation infrastructureFamiliarity with AI-based marketing tools and digital performance platformsOperational fluency across campaign workflows, tools, and automation platforms (e.g., HubSpot, Salesforce), and media toolsExperience designing or leading performance measurement frameworks for media and marketingStrong collaboration and communication skills with ability to influence cross-functional teamsPreferred requirementsAdvanced certifications in digital marketing or media strategyExperience with in-house team development and cross-functional capability integrationBackground in healthcare, life sciences, or other regulated industriesAbility to build and lead integrated marketing functions in complex environmentsStrategic thinking paired with operational rigorStrong communication and storytelling skills for executive engagementData-driven decision-making mindset and comfort with performance metricsAbility to influence without direct line management and align multiple stakeholdersDeep understanding of brand systems, marketing technology, and agency ecosystemsWorking ConditionsThis role is location-flexible and designed to support collaboration across geographically distributed teams and time zones. While day-to-day work will be performed remotely, candidates based in Eastern or Central time zones are preferred to support alignment with core business hours and team rhythms.The role will require periodic travel—up to 2-3x per quarter—for leadership offsites, strategic planning sessions, and key cross-functional meetings. Proximity and ability to travel to Labcorp’s Raleigh-Durham hub is strongly preferred.The position involves computer-based work and requires proficiency with digital collaboration tools and hybrid meeting platforms. It does not require physical labor beyond standard office activity, including the ability to sit, type, and participate in video conferencing for extended periods.Application Window: Application window will close on December 5, 2025Pay Range $180,000 - $220,000 plus annual bonus and equity eligibilityAll job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers. Compensation may also include discretionary short- and long-term incentive packages.Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.  Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.  For more detailed information, please click here. Labcorp is proud to be an Equal Opportunity Employer:Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to applyIf you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.