Sr Director, Marketing, Americas

Date Posted:2026-10-29Country: United States of AmericaLocation: OTINH: Indiana Home Offices Remote Location, Remote City, IN, 47441 USAThe OpportunityOtis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across New Equipment, Modernization, and Service. As we accelerate our growth transformation, marketing is evolving into a critical commercial engine—driving demand, enabling sales, and strengthening customer engagement.We are seeking a Senior Director, Regional Marketing to lead the execution of global marketing strategy at the regional level, ensuring strong alignment with commercial priorities and delivering measurable pipeline and revenue impact.This is a high-impact leadership role responsible for translating strategy into execution, building high-performing regional teams, and enabling a data-driven, digitally enabled, and commercially focused marketing engine.Why This Role Matters NowCritical to driving pipeline growth and commercial execution at the regional levelEnables stronger alignment between marketing and salesKey role in scaling Account-Based Marketing (ABM) and demand generation globallyOpportunity to modernize marketing capabilities, technology, and data-driven decision makingDirect impact on revenue growth, customer engagement, and brand strength24–36 Month MandateEstablish a best-in-class regional marketing model aligned to sales prioritiesDrive demand generation and pipeline creation with measurable impactScale Account-Based Marketing (ABM) for strategic and enterprise accountsStrengthen marketing and sales alignment on accounts, pipeline, and conversionEmbed data, insights, and performance management into all marketing activitiesOptimize marketing technology, processes, and ROI across regionsKey ResponsibilitiesRegional Go-to-Market StrategyShape and execute the regional go-to-market strategy, aligned with commercial priorities, target industries, and key accountsTranslate global marketing strategy into locally relevant, high-impact execution plansEnsure alignment between marketing, sales, and product prioritiesDemand Generation & Pipeline GrowthDrive integrated, multi-channel demand generation campaigns targeting high-value B2B customersDeliver measurable pipeline creation and revenue contributionScale and lead Account-Based Marketing (ABM) programs for strategic accountsSales Partnership & Commercial AlignmentPartner closely with regional sales leadership to align on account priorities, pipeline targets, and conversion strategiesEnsure tight integration between marketing activities and sales executionSupport sales teams with targeted insights, campaigns, and enablementCustomer Insights & Market IntelligenceDeliver data-driven insights on customer segments, buying behavior, and competitive dynamicsRefine targeting, messaging, and value propositions based on insightsSupport more effective commercial decision-making and campaign effectiveness Campaign Execution & Performance ManagementOversee execution of regional campaigns and programs, ensuring strong ROI and performanceTrack and manage marketing KPIs (pipeline, lead quality, conversion, revenue impact)Continuously optimize campaigns using data and performance insights Brand, Content & Customer ExperienceEnsure consistency of brand, value proposition, and messaging across all touchpointsAlign marketing content and communications with customer lifecycle and commercial prioritiesCoordinate across teams to deliver a seamless customer experience Marketing Technology & Operational ExcellenceOptimize marketing technology ecosystem (CRM, automation, lead management)Improve processes, data quality, and operational efficiencyDrive increased visibility into performance and ROI Team Leadership & Capability BuildingLead and develop a high-performing regional marketing organizationBuild capabilities in digital marketing, analytics, and commercial partneringFoster a performance-driven, collaborative, and customer-focused culture Success MeasuresMarketing-qualified leads (MQLs) and sales-qualified leads (SQLs)Pipeline generated and influencedCampaign ROI and conversion ratesAccount engagement (for ABM programs)Sales alignment and stakeholder satisfaction Ideal Candidate ProfileExperience12–15+ years in B2B marketing, demand generation, or commercial rolesExperience in global, matrixed organizations with strong regional executionProven track record of delivering pipeline growth and revenue impactExperience with ABM, digital marketing, and CRM/marketing technology platformsCapabilitiesStrong commercial acumen and understanding of B2B sales dynamicsData-driven mindset with ability to translate insights into actionExpertise in demand generation, pipeline management, and campaign executionStrong stakeholder management and ability to influence across functionsLeadership capability to build and scale high-performing teamsOrganizational ScopeLeadership of regional marketing teams (managers and specialists)Coverage across key global regions (Americas, EMEA, APAC)Close partnership with Sales, Product, and Global MarketingAccountability for regional marketing performance and pipeline contributionImpactThis role is central to transforming marketing into a true growth engine at Otis. By aligning closely with sales, leveraging data and technology, and executing high-impact campaigns, the Senior Director will drive pipeline, revenue growth, and stronger customer engagement across regions.  The salary range for this role is $200,000-$240,000.  Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.  You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.  We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  Become a part of the Otis team and help us #Buildwhatsnext! Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.Privacy Policy and Terms:Click on this link to read the Policy and Terms