Sr Digital Marketing Coordinator

About Zep Inc. Zep Inc. is a leading manufacturer of cleaning solutions for businesses and consumers with operations across the U.S, Canada, and Europe. Our purpose is to make the planet cleaner, safer, and more productive. To fulfill our purpose, we focus on understanding and solving cleaning needs for consumers, as well as business customers across a variety of segments including transportation, industrial, institutional, and food & beverage. We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop products to help consumers and businesses maintain a clean and safe environment. Our products can be found online and at retail shelves at outlets like Home Depot, Amazon, Lowe’s, Ace Hardware, Grainger, HD Supply, Walmart, and many others. We market our products under well recognized and established brand names, such as Zep®, Enforcer®, Misty®, TimeMist®, TimeWick, and Country Vet®. Zep was founded in 1937 and is headquartered in Atlanta, GA. In 2021, Zep became the official cleaning partner of Atlanta United FC.Job Description:Role PurposeThe Senior Digital Marketing Coordinator owns the development, execution and coordination of digital marketing initiatives that drive brand visibility, customer engagement, and commercial activation across Zep Industrial’s priority markets.  The role carries operational ownership for digital campaign delivery, marketing communications execution, digital channel management, and performance reporting aligned with defined Industrial Marketing Strategy priorities.  The position is responsible for strategic direction and campaign objectives and requires progressive autonomy in managing marketing initiatives, accountability for execution outcomes, and a proactive mindset focused on continuous improvement of marketing effectiveness.Key ResponsibilitiesDigital Campaign Ownership and ExecutionDevelopment and delivery of digital marketing campaigns across platforms including LinkedIn, email, web, and marketing automation channelsManage timelines, campaign components, and cross-functional inputs to ensure effective executionDrive digital marketing activities supporting product launches, innovation initiatives, and sales activation programsDigital Content & Asset DevelopmentOwn the creation and production of digital marketing assets that support campaign delivery, including:Social media graphicsSimple digital advertisementsEmail campaign visualsWebsite graphics and campaign support materialsLead the development of case studies, blog content, and promotional materials that highlight Zep Industrial solutions, liaising with sales leads.Ensure consistency with brand guidelines and campaign messagingMarketing Communications & Channel ManagementOwn execution of marketing communications initiatives across digital channels aligned with approved campaign plansManage content scheduling and coordination across marketing platformsMonitor engagement performance and implement improvements to enhance channel effectivenessWebsite & Digital Experience Manage website updates and campaign landing page readinessEnsure product and marketing content is accurate, current, and aligned with campaign prioritiesContribute to SEO-focused content improvements supporting campaign performanceEvent Marketing & Sponsorship Activation (Digital)Drive digital marketing participation related to events, including campaign promotion, communication support, and post-event content activationManage digital sponsorship promotion and campaign visibility initiativesContribute to maximising marketing value from event participationMarketing Automation & CRM ExecutionOwn execution of email marketing initiatives and digital lead generation activities using marketing automation platformsCoordinate campaign workflows and support optimisation of marketing database utilisationPerformance Reporting & Continuous ImprovementOwn monitoring and reporting of digital campaign performance metrics including engagement, traffic, and lead indicatorsPrepare campaign reports and contribute insights to improve marketing effectivenessIdentify opportunities to strengthen execution processes and digital performanceMarketing Tools, Training & Market IntelligenceComplete internal training on marketing technologies and platforms (e.g. HubSpot), organised and funded by Zep IndustrialApply platform knowledge to improve campaign execution efficiency and reporting qualityConduct research into emerging marketing tools, competitor activity, and digital trends relevant to industrial target audiencesProvide recommendations to leadership on opportunities to enhance marketing performanceCross-Functional Marketing CoordinationCollaborate with product marketing, sales teams, and regional marketing stakeholders to ensure alignment and readiness of campaign deliverablesCoordinate digital marketing materials supporting customer engagement programs and commercial initiativesMindset & ApproachDemonstrates ownership and accountability for execution outcomesShows progressive autonomy in managing assigned marketing initiativesProactively identifies ideas, improvements, and new tools to enhance marketing effectivenessEmbraces AI and digital technologies to improve workflows and performanceMaintains strong alignment with strategic priorities and business objectivesIs committed to continuous learning and professional developmentPreferred QualificationsExperience creating digital marketing assets and campaign materialsFamiliarity with tools such as Adobe Creative Suite, Canva, or similarWorking knowledge of HubSpot or marketing automation platformsWillingness to deepen expertise in marketing technologiesStrong organisational and communication skillsAbility to manage multiple campaigns and deadlinesInterest in B2B, industrial, manufacturing, or technical marketing environmentsMinimum QualificationsBachelor’s degree in marketing, Communications, Business, or related field2–4 years of experience in digital marketing coordination or campaign execution rolesUnderstanding of digital marketing channels including social media, email marketing, and web contentOur ValuesAt Zep, we have developed a set of values focused on bringing even greater cohesion to our workplace. As part of this plan, we introduced a values framework called S.P.E.E.D. to align with our purpose of making the planet cleaner, safer, and more productive.Stewardship: We continuously improve the safety of our people and products, and we protect the planet by innovating solutions to reduce our environmental impact.Passion for Problem Solving: We listen to our customers and actively work to find solutions for unique situations. We think creatively to innovate and seize opportunities that will drive growth and make all our customers’ and consumers’ lives better.Empowerment: We encourage and lead our people to be accountable by equipping them to make decisions and own the outcomeExpertise: We create innovative solutions and partnerships that are relevant to service our communities and customers.Doing the Right Thing: We expect our people to understand ethical boundaries and be inclusive of other backgrounds, ideas, and perspectives. Demonstrating honesty, respect and integrity in all actions is always expected.Zep Inc. is an organization that is committed to diversity within its workforce and encourages all interested candidates, including women, minorities, & former military personnel to apply.  It is the policy of Zep Inc. that all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability or sexual orientation.As an Equal Opportunity and Affirmative Action Employer, Zep Inc. provides full employment opportunities to all qualified persons without regard to race, creed, color, religion, gender, sexual orientation, national origin, age, disability, marital status, ancestry, or veteran status or any other distinction outlined in all applicable federal, state, and local laws.