Sr. Campaign Marketing Manager

Senior Campaign Marketing ManagerLocation: Remote (US Candidates)Company Overview eDynamic Learning is celebrating 18 years of serving educators. Founded by a classroom teacher, we're on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy.Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource have a proven track record of expanding STEM, computer science, and career interest and awareness.As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning.eDynamic Learning doesn't stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment.We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences.In July 2025, eDynamic Learning was acquired by Pearson Education Inc., the world’s leading learning company!Role OverviewThe Campaign Marketing Manager is responsible for translating marketing strategy into structured, high-performing campaigns that generate and convert demand.This role serves as the execution architect of the marketing organization — designing campaign frameworks, orchestrating cross-functional collaboration, and driving conversion through disciplined follow-up and nurture strategy.They partner closely with the Director of Marketing, co-design initiatives, and ensure acquisition efforts are aligned with the conversion strategy.ResponsibilitiesTranslate executive-level priorities into structured campaign plansCo-ideate campaign direction with Marketing Director Define campaign concepts, messaging angles, and funnel structureDevelop campaign briefs with clear goals, timelines, and asset requirementsAlign campaigns to revenue targetsOwn campaign-related email strategy and sequencingDesign nurture flows based on audience behaviorDefine segmentation logic and engagement triggersContinuously optimize follow-up performanceOwn and manage the campaign calendarPrevent initiative overlap and audience fatiguePrioritize campaigns based on strategic importanceEnsure coordinated timing across acquisition and conversion effortsCoordinate execution across New Business and Customer MarketingMaintain accountability across workstreamsEnsure campaigns launch on time and intactDraft campaign messaging frameworksWrite or shape email copyDevelop landing page outlinesCreate campaign briefs and narrative positioningContribute light content tied directly to campaigns (recaps, summaries, positioning content)Ideal Qualifications4-7+ years of experience in marketing, growth marketing, K-12 education, or related rolesStrong understanding of funnel architecture and nurture strategyStrong storytelling skills — you know how to turn complex customer experiences into clear, compelling narrativesExceptional written and verbal communication skillsStrong project management skills with the ability to juggle multiple initiativesComfortable working cross-functionally with Sales, Product, and Customer SuccessExperience in B2B / SaaS (or similar) preferredThis is a full-time (40 hours/week), fully remote position.Salary: $90,000 - $110,000 DOE + Bonus Eligible + Benefits