Specialist, Marketing

Job Title  Specialist, Marketing  This role aligns to the following industry level titles - Campaign Marketing Manager, Go to Market GTM Marketing Manager, Marketing Strategy ManagerThe RoleThe APAC Marketing Strategy Specialist leads regional go-to-market planning with a focus on digital marketing and ecommerce growth. This role develops and executes integrated campaigns that drive demand, increase qualified traffic, and optimize conversion across APAC markets.Partnering with regional sales, product, and global marketing teams, this is a campaign marketing manager-style role that translates global strategy into locally relevant campaigns that deliver measurable impact against revenue and growth objectives. What you’ll ownEnd-to-end campaign strategy for an APAC market (Australia focus)Annual and quarterly campaign planning (messaging frameworks, priorities, GTM approach)Alignment with product teams on priority products and growth areasExecution planning across regions in partnership with Sales, SH, and COEsDriving campaigns that support smaller revenue streams and growth opportunitiesKey focus areas:Strong emphasis on paid media & digital campaigns (strategy over hands-on execution)Ability to interpret performance data, reports, and agency outputs to guide optimisationSupporting transition of paid media from agency to in-houseActing as a liaison between teams, agency partners, and internal stakeholdersBuilding clear campaign propositions, reporting frameworks, and insightsAbout youExperience working in or with the Australian market (essential)Strong background in digital marketing & paid media strategyConfidence managing campaigns end-to-end (strategy → execution → performance)Ability to translate data into actionable insights and next stepsExperience working with CRM platforms (Salesforce preferred)Comfortable drafting initial campaign messaging and ad copyExperience using AI tools to support marketing workflows is a plusBilingual skills are advantageousReady to make an Impact? Apply now and help shape what’s next. Role location: Remote UKWishing you success with your application!  Pearson is an equal opportunity employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make up of the workforce and encouraging equality and diversity. The information you provide will remain confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.