SEO Specialist – Franchise & Multi-Location Marketing

About the Role Location3 is looking for a results-driven SEO Specialist who thrives on helping franchise and multi-location brands grow. In this role, you’ll manage the full lifecycle of SEO campaigns—from strategic planning and technical execution to performance analysis and client consultation. You’ll work within a dedicated cross-functional Pod team, supporting both franchisor and franchisee marketing programs. The ideal candidate brings proven experience in enterprise-level SEO and local SEO—driving brand-wide visibility while boosting performance for individual franchise locations. This role will also support LSEO content development, CRO (Conversion Rate Optimization), and emerging AI-powered SEO applications, with access to structured upskilling and team training opportunities. What You’ll Do Develop and execute integrated SEO strategies for franchise and multi-location clients, driving measurable growth across national and local markets. Conduct keyword research and map SEO opportunities by category, region, and location. Optimize site architecture, on-page elements, and content for both enterprise visibility and local search performance. Collaborate with content, analytics, and development teams to implement technical SEO best practices. Lead and support LSEO content development, ensuring content aligns with search intent and franchise goals. Contribute to CRO strategies, including on-page testing, UX analysis, and conversion tracking. Apply and test emerging AI-driven tools to increase efficiency and performance in SEO and content workflows. Monitor performance using GA4, Search Console, SEMrush, Ahrefs, or Moz, providing actionable insights and recommendations. Partner with Paid Media, Local Listings, and Analytics teams to align SEO with cross-channel campaigns. What You Bring 2+ years (ideally 5+) of SEO experience in an agency or in-house digital marketing environment. Proven success in both enterprise SEO (large-scale optimization, content strategy, technical audits) and local SEO (Google Business Profiles, citations, localized content, NAP consistency). Experience managing SEO for franchise or multi-location brands strongly preferred. Strong understanding of how national and local search intersect to drive measurable results. Familiarity with CRO principles and willingness to grow in this area through structured team training. Enthusiasm for learning and applying AI tools to improve workflow and campaign efficiency. Advanced Excel or Google Sheets skills for analysis and reporting. Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar tools. Strong communication, presentation, and client-facing skills. Self-starter with a proactive, solution-oriented mindset and passion for continuous learning. Preferred Skills & Background Experience in social media, PPC, and/or display and affiliate marketing a plus. Experience with performance-based PPC campaign builds and optimization. Google Advertising Fundamentals Exam – Qualified Individual. Google Search Advertising Advanced Exam – Qualified Individual. Who You Are You’re curious, analytical, and collaborative. You think critically, communicate clearly, and take ownership of results. At Location3, our values guide everything we do: We Love New Ideas | We Are in It Together We Are Problem Solvers | We Do the Right Thing About Location3 Location3 is the digital agency that powers franchise growth. We help franchise and multi-location brands maximize performance from the national to the neighborhood level through data-driven media, local SEO, and our proprietary platform, LOCALACT. Founded in 1999 in Denver, we’re a fully remote team of 70+ creative thinkers, data geeks, and franchise marketing pros. Many of our partnerships span five or more years—because we win together. Why You’ll Love Working Here Fully remote team (U.S. only) Every other Friday off Competitive benefits: medical, dental, vision, 401K match, wellbeing stipend, home-office reimbursement Annual in-person retreat + monthly virtual team events A culture built on curiosity, collaboration, and continuous improvement Ready to help national brands win locally? Apply now and join the team redefining what SEO means for the franchise industry.