SEO & Content Marketing Specialist (Remote in Canada)

About Cloudcure Cloudcure is a healthcare technology company focused on improving access to care through digital-first solutions. We combine clinical expertise, data, and technology to deliver patient-centered outcomes at scale. We are growing quickly and are looking for an SEO & Content Marketing Specialist to own our organic growth strategy and help position Cloudcure as a trusted authority in healthcare, weight management, and preventative care. Role Overview We are looking for a hands-on SEO and content specialist who can write, optimize, and strategically position content across our website/app/landing pages. This role blends content writing, SEO strategy, AI search optimization, and landing page copywriting. You will be responsible for turning medical, product, and business concepts into clear, compliant, and high-performing content that ranks, converts, and builds trust. Key Responsibilities SEO & Organic Growth Own Cloudcure's SEO strategy (on-page, content, and technical recommendations)Conduct keyword research with a focus on healthcare, weight loss, and patient intentOptimize existing website content to improve rankings, CTR, and conversionsMonitor performance using tools like Google Search Console, GA, Ahrefs/SEMrush Content Writing & Blogging Write high-quality blog content optimized for SEO and readabilityTranslate complex healthcare topics into clear, user-friendly languageEnsure all content aligns with medical accuracy, compliance, and brand voiceCollaborate with clinical and internal teams to validate content Landing Pages & Website Copy Write and optimize landing page copy for products, services, and campaignsImprove clarity, conversion flow, and SEO structure (H1–H3, internal linking)Audit and refine existing copy across the website AI Search & Content Positioning Optimize content for AI-driven search (Google SGE, ChatGPT, Perplexity, etc.)Structure content for featured snippets, FAQs, and semantic searchLeverage AI tools responsibly to scale content creation and optimization Content Governance Maintain content quality, consistency, and brand toneIdentify content gaps and propose new topic opportunitiesEnsure all published content follows healthcare marketing best practices Required Qualifications 3+ years experience in SEO, content marketing, or growth marketingProven experience writing SEO-optimized blog and website contentStrong understanding of on-page SEO and keyword intentExcellent written English with strong editing skillsExperience working with CMS platforms (WordPress, Webflow, or similar)Comfortable working cross-functionally with tech, product, and clinical teams Nice to Have Experience creating ad or social media creativesExperience in healthcare, wellness, or regulated industriesFamiliarity with AI content tools and prompt engineeringUnderstanding of CRO and landing page optimizationExperience with startups or high-growth companies What Success Looks Like Increased organic traffic and keyword rankingsHigh-quality blog content that educates and convertsClear, compelling landing pages that improve conversion ratesCloudcure content showing up in AI-generated answers and search summaries