Senior Social Media Manager

About the Company Joy 101 is a fast-growing wellness company founded by Hoda Kotb, built around the belief that joy should be an intentional part of everyday life. Through our mobile app, live events, and expert-led courses, we bring together science-backed practices and inspiring voices to help people live with more clarity, calm, and connection. We’re building a supportive community at scale and expanding quickly with new content, experiences, and events – including retreats and an annual JoyFest. Our mission is simple: to make wellness joyful, accessible, and personal. At Joy 101, we believe joy is for everyone. We are committed to building an inclusive team where diverse backgrounds and perspectives are celebrated, and where everyone has permission to show up as their whole, authentic selves. About the Role We're looking for a Senior Social Media Manager who thrives at the intersection of strategy, creativity, and hands-on execution. You'll partner closely with our Senior Director of Creative Strategy and Marketing on big-picture brand storytelling, then own the day-to-day strategy, content creation, publishing, and performance of our social channels. You're equal parts strategic thinker and maker—someone who can develop a multi-platform content strategy, write compelling copy, concept native content, edit quick-turn videos, and analyze what's working in real time. This role is designed for someone ready to grow into a director-level position. You'll have autonomy, creativity, and the opportunity to shape how Joy 101 shows up online. Reports to: Senior Director of Creative Strategy and Marketing Location: United States, remote, New York City preferred What You’ll Own Strategy & GrowthDrive strategy and performance across Facebook, Facebook Group, Instagram, TikTok, Pinterest, and YouTubeGrow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural momentsContent Creation & PublishingOwn the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platformsCreate platform-native content optimized for each channelWrite on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scriptsProduce quick-turn video content using mobile editing tools (CapCut, Instagram native editing, etc.)Design simple social assets using Canva or similar tools when neededCraft and refine Joy 101's brand voice across all social touchpointsCommunity EngagementBuild authentic connections with our audience through thoughtful responses and community managementFoster conversations that deepen loyalty and create emotional resonanceMonitor sentiment and surface insights that inform content strategyAnalytics & OptimizationProduce weekly and monthly performance reports with actionable insightsIdentify trends, test new formats, and use data to inform smarter content decisionsRun weekly performance check-ins and pivot quickly based on what's workingCollaborationPartner with the paid media team on boosted content and creative recommendationsWork with practitioners, talent, and internal teams to develop content that showcases expertiseCoordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand momentsAs the function grows, own influencer strategy, relationship building, and campaign execution. What You Bring 5–7 years of social media experience, ideally in wellness, lifestyle, or consumer brands with strong female audiencesProven track record growing social channels strategically and understanding platform-specific best practices (especially Facebook Groups, Pinterest, and YouTube)Strong content creation skills: You can shoot, edit, and post video content quickly using mobile toolsExceptional copywriting ability: You write compelling, on-brand copy that drives engagement and feels distinctly humanDesign sensibility: You can create simple, scroll-stopping assets in Canva or similar platformsHighly organized with excellent project management skills: You can juggle multiple priorities, deadlines, and deliverables without dropping the ball. You thrive in managing complex workflows across platforms and teams.Meticulous attention to detail: You catch typos, ensure brand consistency, and maintain high quality standards across every postCreative fearlessness: You bring big ideas and fresh thinking. You're not afraid to experiment, test new formats, and create surprise-and-delight moments that make our audience stop scrolling.Analytical mindset: You're comfortable pulling reports, spotting patterns, and translating data into actionCollaborative spirit: You work seamlessly with cross-functional teams and can toggle between strategic partnership and independent executionFlexibility: You're comfortable with occasional evening or weekend coverage for events, launches, and time-sensitive moments Nice to Haves Experience managing direct reportsA genuine love for wellness culture and women's empowermentFamiliarity with Joy 101's content and community What You’ll Get The chance to work on a mission-driven product backed by a celebrity founder with a global platform.A collaborative team culture focused on purpose, performance, and user well-being.Flexible, remote-friendly work environment.Competitive salary.Free subscription to the Joy 101 app.Opportunities to grow into more advanced roles as the company scales. Joy 101 is an Equal Opportunity Employer and welcomes applicants from all backgrounds.