Senior SEO Executive

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more 29,000 people working across more than 30+ well-known brands including Sportingbet and Bwin, but we all play for the same team. When we win, we win together.



Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

We are looking for an experienced Senior SEO Executive to lead the development and execution of a comprehensive SEO strategy, optimizing content, and ensuring our digital presence is maximized for organic traffic. This role requires a unique blend of technical SEO expertise, strategic content planning, and a strong passion for sports. Experience with sports betting content is a significant asset.

At Entain we are building a true football and sports brands across LATAM. Sportingbet and bwin, connect fans to the moments that matter, from the intensity of the Premier League to the passion of the Campeonato Brasileiro Série A. Sport is not just part of what we do. It is at the centre of our identity.

Backed by global scale and driven by technology and data, we are shaping digital experiences for fans who live and breathe the game. If you want to help build a brand that speaks the language of sport authentically, this is your opportunity to make an impact.

Key responsibilities:

• Lead and deliver an effective SEO strategy across sports, casino and betting content.
• Use keyword research, competitor analysis and audience insights to guide content planning.
• Partner with writers and editors to ensure all content follows SEO best practice.
• Optimise site structure, metadata, schema, and internal linking for stronger visibility.
• Track performance through GA, Search Console and SEO tools, turning insight into action.
• Drive technical SEO improvements including site speed, crawlability and structured data.
• Resolve technical SEO issues quickly and accurately.
• Stay up to date with SEO trends, algorithm updates and sports industry developments.
• Manage content publishing in WordPress or similar CMS platforms.
• Support marketing operations, ensuring campaigns align with SEO goals.
• Identify new content growth opportunities such as evergreen pages and event‑led coverage.
• Experiment with AI tools to enhance SEO workflows and content creation.
• Collaborate with social and digital teams for a joined‑up traffic strategy.

• Experience in SEO strategy, digital marketing, or content planning with a proven ability to drive organic growth.
• Deep knowledge of sports market in Brazil and Latin America, with expertise in sports betting being a strong asset.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Hands-on experience with technical SEO, including crawlability, site structure, page speed optimization, and structured data.
• Experience with WordPress or similar CMS platforms is mandatory.
• Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs as well as Google Analytics
• Excellent analytical skills with the ability to translate data insights into actionable strategies.
• Experience in content planning and editorial strategy, ensuring alignment with search trends and user intent.
• Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment.
• Background in sports journalism, content marketing, or digital media is highly desirable.
• Experience working in marketing operations, including campaign management, is a plus.
• Ability to leverage AI-driven insights for optimizing content strategy, automating repetitive tasks, and improving marketing efficiency.
• Professional level English skills required.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.