Senior Regional Marketing Manager, FSI-EMEA

As the Senior Regional Marketing Manager, FSI EMEA, you will be the strategic lead driving pipeline generation across the FSI (Banking, Investment, and Insurance) sectors in EMEA. Reporting to the Senior Marketing Director, you will drive the strategic direction of the FSI marketing engine, aligning with Sales and Product Marketing to translate complex regulatory challenges into compelling market narratives. Your mission is to elevate the Workiva brand through sophisticated digital and live event strategies that resonate across the entire EMEA region. By combining industry vision with operational excellence, you will bridge pipeline gaps and accelerate revenue growth in this critical strategic sector.What You'll DoPartner directly with EMEA FSI organisation to build integrated marketing plans aligned with regional bookings targetsAct as the lead marketing orchestrator for in-region activation by collaborating with Regional Marketing Managers, Demand Gen, Customer Success and Product MarketingOwn FSI pipeline analytics independently by rigorously measuring the impact of programs on pipeline velocity and closed-won revenuePartnering on specific campaign structures and messaging direction for digital and ABX teams to deploy across the FSI segmentLocalise global narratives to address specific regional nuances such as UK SOX, EU ESG directives, and IFRS 17Curate high-value executive experiences including roundtables and dinners to foster peer-to-peer networking among FSI decision-makersManage Workiva’s presence at major industry conferencesDrive internal enablement by managing FSI newsletters and coordinating sales assets via HighspotNavigate a complex matrix organisation to ensure marketing efforts are aligned with sales priorities through influence rather than direct authorityWhat You'll NeedMinimum Qualifications6+ years of experience in B2B marketing with a focus on demand generation and regional strategyExperience leading marketing initiatives specifically within the Financial Services Industry across EMEA marketsTrack record of designing and delivering integrated campaigns and ABM programs for enterprise SaaSDeep understanding of FSI buyer personas and the regulatory landscape within the EMEA regionExperience using marketing technology such as Salesforce and Marketo to inform data-driven decisionsPreferred QualificationsNatural curiosity for the FSI landscape and an ability to spot the "buying signals" that matter to financial leadersKnack for translating dense regulatory shifts into clear, relatable stories that help customers navigate changeExperience collaborating with external partners and industry associations to amplify brand reach within the financial communityAbility to manage internal communication flows and sales enablement tools to keep teams aligned and informedGrowth mindset with an eagerness to adopt new marketing tools and strategies in a fast-paced environmentTravel Requirement & Working ConditionsUp to 25% travel for internal meetings, customer roundtables, and industry eventsReliable internet access for any period of time working remotely and not in a Workiva officeWorkiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.#LI-LP2