Senior Product Marketing Manager

What You’ll DoPartner with the CMO to shape Cerby's positioning and messaging, then translate it for each persona and use case, and keep it defensible under technical scrutinyBe a storyteller. Turn complex identity problems into narratives that land with skeptical technical buyers and the executives who signWork side by side with AEs and SEs. This means joining calls, hearing objections firsthand, spotting where deals stall, and fixing it with talk tracks, battle cards, and demo flows reps actually useBuild the sales toolkit from the ground up: pitch deck, discovery guide, objection handling, competitive battlecards, and ROI and business case tools buyers use to justify the purchaseOwn win/loss and competitive intelligence. Know why we win, why we lose, and why customers stay, and turn it into sharper messaging, targeting, and ICP refinementRun product and feature launches end to end with Product, from narrative to field readiness, so Sales and partners can sell it on day oneBe a voice of Cerby: deliver webinars, content, and event sessions with clarity and confidenceTurn customers into proof. Build case studies, reference stories, and quantified outcomes with the customers already getting value from CerbyBuild partner kits and enablement, working with partner marketing, so partners can position Cerby, run a first call, and know when to bring us inQualifications5+ years in B2B SaaS product marketing with a track record of taking technical products to market, ideally in cybersecurity, identity, or enterprise infrastructureProven builder as an IC: you have personally shipped messaging frameworks, launches, and sales toolkits, not just managed someone who didA storyteller first. You can take an architecture conversation and turn it into a compelling story both a CISO and a practitioner buy. You write well and present even betterSales trusts you. You have spent real time in live deals, you communicate clearly and fast, and reps come to you, not around youTechnical depth: you know Cyber (ideally in Identity) well enough to hold your own with SEs. You don't need to be an engineer, but you speak the languageOperates lean and fast: MVP mindset, ship and learn, no big-company process theaterBonus: experience building product marketing at an early-stage tech startupWhat Success in This Role Looks Like Every rep tells the same Cerby story in every deal, and nobody is improvising positioningSales assets are used in live deals, and you can show which ones move deals forwardDeep competitive intel that is updated as the space evolves Battle cards stay current, and reps use them to win head-to-head dealsEvery product launch ships with a narrative and enablement materials for the field and partners to sell immediately Win rates improve, and buyers repeat our story back to us in discovery calls