Senior Product Marketing Manager

Position Description:FlexGen is seeking a dynamic and strategic Senior Product Marketing Manager to lead the positioning, go-to-market execution, and content strategy for our flagship product, HybridOS™, and associated services. This role is pivotal in helping FlexGen scale awareness and adoption of our solutions within the battery energy storage industry.The ideal candidate will bring product marketing experience within energy, manufacturing, B2B technology, or industrial sectors, with a track record of successful product launches, competitive intelligence programs, and content development. This role will work cross-functionally with product, sales, marketing and customer success to craft compelling narratives, content and programs that drive engagement and revenue.Major Job Responsibilities:Go-to-Market/Launch Management & ExecutionPlan and execute product launches, feature releases, and announcements for HybridOS™ and other core offeringsCollaborate with product and engineering to translate technical capabilities into customer-centric value propositionsDevelop and maintain product messaging frameworks, sales enablement assets, playbooks, and buyer personasContent Creation & Sales EnablementWork with the content team to create content across the buyer journey: blogs, overview & datasheets, case studies, pitch decks, white papers, webinars, video scripts, and moreSupport the development and execution of targeted campaigns; set KPIs, measure impact and report out on results and learningsMarket & Competitive IntelligenceLead efforts to gather and synthesize competitive intelligence and industry trendsOwn competitive intel research and development of competitive battlecards and objection-handling guidesWork with sales enablement and training teams to ensure information is regularly communicated across the sales and account organizationsMonitor emerging market needs and inform product strategy with actionable insightsCross-functional CollaborationWork closely with product, marketing, and sales to align messaging, campaigns, and product adoption strategiesSupport demand generation initiatives through targeted messaging and content contributionsPosition Requirements:5–7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technologyDemonstrated success launching technical products and enabling enterprise sales teamsExceptional storytelling and content development skills; able to simplify complex conceptsStrong analytical skills and experience using market data and performance metrics to refine strategiesExperience with marketing automation, CRM platforms, and content management toolsExcellent communication and collaboration skills with a team-first mindsetBachelor’s degree in marketing, business, engineering, or a related fieldFlexGen provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, FlexGen complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. FlexGen expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. To the extent permitted by law, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.