Senior Product Marketing Manager

About GotPhoto/fotograf.deOur mission is to digitalize the people's photography industry.GotPhoto.com|fotograf.de is dedicated to making photographers’ lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens!Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.We’re building a tight-knit ecosystem where everyone can thrive – including you! Join our team of 150+ talented individuals and be part of our journey to empower photographers like never before!The RoleWe are looking for a (Senior) Product Marketing Manager to define how our product and features are positioned, communicated, and brought to market.You will play a critical role at the intersection of Product, Marketing, and Sales, ensuring that what we build translates into clear customer value and business growth.While Product Managers focus on what we build and why, you will own how we bring it to market and how it resonates with customers.What You’ll DoOwn Product Positioning & MessagingDevelop and refine clear, differentiated positioning and value propositionsTranslate product capabilities into compelling, customer-centric narrativesEnsure consistency across all marketing and sales touchpointsDrive Go-to-Market StrategyDefine and drive go-to-market plans for new features and productsPartner closely with the Marketing team members on channel strategy and executionEnsure strong cross-functional alignment across Product, Sales, and MarketingEnable Sales & Commercial TeamsCreate and maintain sales enablement materials (pitch decks, battlecards, messaging frameworks)Support Sales in communicating value effectively and confidentlyIdentify and close messaging gaps impacting conversionBring Customer & Market Insights Into the BusinessConduct and synthesize customer research, market trends, and competitor analysisDefine ICPs, personas, and key buying triggersAct as the voice of the customer across Product and MarketingDrive Adoption & Product GrowthPartner with Marketing, Product and Customer Success on feature adoption and lifecycle initiativesIdentify friction in the user journey and recommend improvementsContribute to improving activation, engagement, and retentionBe a Cross-Functional ConnectorAlign closely with Product on priorities, roadmap, and launchesPartner with Marketing team to ensure clear, consistent go-to-market executionCollaborate with Sales and Customer Success to refine messaging and improve conversion and retentionDrive alignment across teams around shared priorities and narrativesWhat You BringExperience5+ years in Product Marketing or similar roles in B2B SaaSProven experience in go-to-market strategy and product launchesStrong track record of cross-functional collaboration with Product and SalesSkillsExceptional messaging and storytelling skillsStrong strategic thinking with hands-on execution capabilityAbility to simplify complex products into clear, compelling valueData-informed mindset, comfortable working with analyticsMindsetCustomer-first and impact-drivenComfortable navigating ambiguity and influencing stakeholdersCollaborative, proactive, and ownership-orientedWhy This Role MattersThis role is key to ensuring that:Our product innovations are clearly understood and valued by customersOur teams are aligned around a shared narrativeOur go-to-market efforts translate into measurable business impactA Final Word:Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.